Editor’s Note: This article references a Crunchbase News feature on AI and fashion that includes IAMBIC among startups reshaping the future of fit. It highlights how capital is flowing across AI-driven personalization, trend prediction, and precision-fit technology.
IAMBIC engineers precision-fit footwear that unites AI, biomechanics, and European craftsmanship. Each pair begins with a smartphone 3D scan measuring more than twenty biometric variables to the millimeter. Our Fit Engine translates that data into your personal digital last, and artisans in Portugal craft your pair for balance, support, and enduring comfort.
Named a TIME Best Invention, supported by the U.S. National Science Foundation, and developed with leading biomechanical engineers.
For personalized guidance before ordering, discover your fit profile with the Fit Guide Quiz.
What capital is backing right now
Funding is flowing toward AI platforms that connect personalization with measurable outcomes. The Crunchbase feature outlines how venture capital is shaping AI in fashion, from data-driven trend prediction to precise, personalized fit. IAMBIC represents the latter, applying data and biomechanics to comfort that scales.
Precision fit for executives
Precision fit supports performance you can feel through the day:
- Less fatigue during meetings and travel
- Better posture and balance across long hours
- Fewer returns through accurate fit from the start
- Fit that evolves as you wear, move, and adapt
Explore how the system works on our Technology page, see the product in MODEL T, and read IAMBIC 101 for fundamentals.
Inside the Precision Fit Program
The Precision Fit Program builds a continuous relationship between fit, data, and comfort. After ordering your MODEL T, you complete a short smartphone consultation. You will take three photos of each foot and answer a brief comfort profile. Over time, your Sole Print data and feedback refine future pairs for improved balance and endurance.
For travel weeks and conference season
Travel, meetings, and events ask a lot from your feet. Short walks restore circulation and focus. Pair that routine with footwear designed for balance and alignment that lasts all day. Read How Walking Strengthens Executive Health and Performance for movement insights.
Independent validation and recognition
- National Science Foundation, SBIR Phase II. Award supporting AI-driven personalization. NSF award page
- Harvard Innovation Labs. Recognized for innovation and venture progress. HIL article
- TIME Best Invention of the Year. Honored for sizeless, precision-fit innovation. TIME feature
- Press coverage. Featured in The Wall Street Journal and Shape for its AI-fit technology.
About the Crunchbase News Author
Marlize van Romburgh is Crunchbase News’ Editor in Chief, leading a team of journalists focused on venture capital and startup innovation. She previously held leadership roles at the Silicon Valley Business Journal and San Francisco Business Times, and began her career covering finance and real estate.
The most interesting thing about them being crafted just for me is how well they fit. And I had never even noticed that my shoes didn't fit right. My other shoes don't hurt me - they just slosh around. With these, the heels actually stay on the whole time and it fits snugly yet still comfortably. And I'd never experienced that before. They just stay comfortable all day.
As a runner, as an athlete, just knowing that I'm doing a good service to my body is incredible. It’s the reason that I love my IAMBIC shoes. It's that precision that makes me feel safe to walk down the street, get on the subway, do my commute, bring my kids to school, and not feel concerned that I'm doing it in a shoe that doesn't fit right or that doesn't feel good.
The thing that I was surprised by the most with the precision fit is that any pressure points that I had been feeling with the shoes that I previously came in wearing were completely gone. I was wearing a shoe that wasn’t too tight. It wasn’t too loose. The sole fit just right. Total comfort. That’s the best way to put it.
I deal with chronic foot pain, and a lot of it comes from shoes that do not really fit. When I wear my IAMBICs, I notice less pain and they are incredibly comfortable. I do not worry about support, and I even get compliments on them when I am out, which feels great.
A lot of shoes feel fine for a short walk but not for hours. What I like about IAMBIC is that it feels snug and comfortable, yet substantial enough for long walks without discomfort. That matters to me, and the shoe has really delivered on that.
The first time I tried my IAMBICs, I noticed the difference right away. I have small feet, so most shoes either do not fit or are uncomfortable somewhere. Knowing these were tailored to my foot was meaningful. They are truly comfortable and still versatile in style, which is rare to find.
I think we’re all placed on this earth as unique individuals. None of us are really off the rack in terms of sizing. So for me to have that experience of having something made specifically for me that fit perfectly was something that was a little bit mind blowing. And once I got the shoes, I tried them on, they looked great, they felt great. And honestly, they fit like a glove.
In motorsport, a millimeter matters. My IAMBICs are built with that same precision, and you can feel it when you move. They remind me of the exactness you find in high-performance machines, translated into footwear.
With IAMBIC, I can be on my feet through long shoots without that usual end-of-day fatigue. I do not worry about burning out or feeling drained like I used to. They help me get through overtime and long days without thinking about pain.
They move with me and quickly became part of my day. I do not wear them only for style, I wear them because they make me feel good. The comfort and support are what keep me reaching for them.
With most shoes I am always wishing I had chosen something else. With IAMBIC, I don’t think about switching. I want everything else to feel the way these do, because they are the pair I reach for every day.
When I wear my IAMBICs, I barely notice them, and I think that says everything. The difference shows up when I switch to other high-end sneakers and immediately feel the discomfort. They fit my feet so well that comfort just feels natural.