Performance Without Compromise
We don’t accept systems that force compromise. Our precision fit process is built to reflect the care you bring to everything you do.
About Us
Everyone deserves to feel
good in their own shoes
For You,
From Our CEO
I never set out to start a shoe company. I just wanted shoes that fit. And after 300 failed fittings, I was told the problem was my feet. A little discomfort was supposed to be enough.
But I realized it wasn’t just me. Today, shoes are designed to fit 33% of people really well. For another 40%, they fit tolerably. Then there’s the remaining 27%. I call us the Silent Major Minority: those left out by sizing systems and frustrated without real options.
Over 20 billion pairs of shoes are manufactured each year. At first, I thought my goal was to match people with their perfect pair.
IAMBIC began as a technology company. With my Co-founder and CTO, Dr. Raza Hassan, we built scanning software that could measure feet with millimeter precision and predict sizes. But data alone couldn’t physically change poor shoe fit.
So, we decided to take control of the whole system. After 5 years of R&D, we built a system that models over 20 biometric variables and pairs AI analysis with master shoemaking in Portugal.
Today, IAMBIC exists to give people what they deserve: footwear that respects their body, movement, and ambitions.
— Maeve Wang, Co-founder & CEO
Expertise You Can Trust
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Maeve Wang
Co-founder & CEO
Inc. Female Founder of the Year (2025). Former Bain strategist and digital health investor. Led retail and consumer-tech deals with Mayo Clinic and Cleveland Clinic. She holds a degree from Harvard.
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Dr. Raza Hassan
Co-founder & CTO
PhD in Biomedical Engineering. 14 years in AI, 3D modeling, and biomechanics. Built predictive engines that power IAMBIC’s millimeter-level personalization. Leads global tech and manufacturing systems.
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Dr. Hylton Menz
Scientific Advisor
The most cited researcher on footwear’s impact on the human body. Professor, National Health and Medical Research Council Senior Research Fellow, and Fulbright Scholar to Harvard. His work informs every line of our design.
TIME BEST INVENTION OF THE YEAR
Recognized for breakthrough fit technology.
NSF & CENTER FOR BIOTECHNOLOGY
Federal and academic backing for advanced R&D.
98% FIT ACCURACY
Powered by proprietary biometric modeling.
50,000+ FOOT SCANS
Building the world's most robust fit database.
12 PATENT-PENDING INVENTIONS
Covering fit prediction, scan processing, and mold design.
MIAMI SHOE MUSEUM
Inducted alongside Ferragamo for landmark innovation.
Our History
In Honor of Tyson
Tyson was a core team member who made IAMBIC feel possible. His love of cars shaped how we thought about shoes: precise, performance-driven, built to evolve.
We named the MODEL T in his honor. It’s our promise to keep moving forward and make what once felt out of reach possible.
- Maeve Wang, Co-founder & CEO
Our Values
Built to Last
We reject disposable fashion. Each pair is made to order, built to last, and created with purpose. Explore our approach to sustainability.
Science and Art in Balance
By uniting individuality, science, and art, we break free of painful molds to create shoes that are deeply personal. Explore the science of bespoke fit.
Ready for
precision fit?
Go straight to your pair. Place your order, scan with your phone, and we craft the MODEL T to your exact fit using our AI fit platform and Sole Print data.
ORDER THE MODEL TWant fit
guidance first?
Take a 90 second quiz for personal fit guidance based on your routine and goals.
Optional education step — ordering does not require this quiz.
Journal and Press
In My Shoes
Motorsport Expert Reaches the Finish Line in Precision Fit
Follow a motorsport expert as he completes 100,000 steps across Italy in the IAMBIC MODEL T, showcasing precision engineering and all-day luxury performance.
Master Class
The Fit Crisis: Why Shoe Sizes Fail the Modern Foot
Two in three people wear ill-fitting shoes. Learn how the footwear industry fell behind and what technologies can redefine fit.
In My Shoes
Touring Italy’s Motor Valley Redefined His Idea of Comfort
Ray Chang road-tests the IAMBIC MODEL T through Italy’s Motor Valley, from Ferrari to Pagani, proving that true luxury is precision fit built for performance in motion.
The most interesting thing about them being crafted just for me is how well they fit. And I hadnever even noticed that my shoes didn't fit right. My other shoes don't hurt me - they just slosharound. With these, the heels actually stay on the whole time and it fits snugly yet stillcomfortably. And I'd never experienced that before. They just stay comfortable all day.
As a runner, as an athlete, just knowing that I'm doing a good service to my body is incredible.It’s the reason that I love my IAMBIC shoes. It's that precision that makes me feel safe to walkdown the street, get on the subway, do my commute, bring my kids to school, and not feelconcerned that I'm doing it in a shoe that doesn't fit right or that doesn't feel good.
The thing that I was surprised by the most with the precision fit is that any pressure points thatI had been feeling with the shoes that I previously came in wearing were completely gone. I waswearing a shoe that wasn't too tight. It wasn't too loose. The sole fit just right. Total comfort.That's the best way to put it.
So I suffer from chronic foot pain and I believe that a lot of that has to do with wearing shoes that actually don't fit. Whenever I wear my IAMBICs, I've noticed that I have felt less pain, which is really incredible. And they're just so comfortable. I'm not worried about the back of my heel popping out or my ankles not having enough support. Also, they're just so stylish and every time I wear them out in the street, I always get compliments, which never happens to me.
A shoe that may feel comfortable for a half hour walk is not a shoe that always feels comfortablefor a three and a half hour walk. So what I like about IAMBIC is, even though the snug fit isthere and it feels comfortable, it also feels substantial enough that I can walk a lot withoutgetting any discomfort. That's just something that's especially important to me and I think theshoe has really delivered that.
The first moment that I tried on my IAMBIC shoes, I noticed a difference. I have small feet. So whenever I try on shoes, I usually expect them to not fit. If they do fit, there's usually some sort of discomfort, whether that's in the toe box or too much space or at the heel. So knowing that this shoe was tailored to my foot was really meaningful. It's rare that you find a shoe like IAMBIC that truly is comfortable, but also hits the markers of style versatility.
I think we're all placed on this earth as unique individuals. None of us are really off the rack in terms of sizing. So for me to have that experience of having something made specifically for me that fit perfectly was something that was a little bit mind blowing. And once I got the shoes, I tried them on, they looked great, they felt great. And honestly, they fit like a glove.