There are those who settle for good enough.
Then there are those who step up and take charge.
EXISTING SYSTEMS LEAVE BEHIND THOSE WHO DON’T CONFORM.
At IAMBIC, we don’t stand for the norms that dismiss our personal needs. We don’t stand for the institutions that dismiss our identities. We don’t stand for the inertia that’s held us back from getting what we deserve.
What we do stand for: Breaking free from painful molds. The combined power of individuality and community, science and art. The bright, bold force of will born from unrestrained passion. Because when these pieces fit together, we can redefine our true potential and fully share the extraordinary joys of being human and alive.
THE STORY BEHIND THE BRAND
IAMBIC began with co-founder Maeve Wang's struggle to find well-fitting shoes. After discovering that poor fit can lead to lasting foot problems, and experiencing 300+ failed shoe fittings herself, Maeve realized something needed to change. Together with co-founder Raza Hassan, they set out to rethink the industry. Working with top scientists, we discovered that poor fit isn't just about sizing—it's rooted in fundamental design and manufacturing flaws.
With only a third of people finding well-fitting shoes, most must choose between poor-fitting mass products or costly custom ones. We believe everyone deserves access to shoes made for their unique body and lifestyle. That's why IAMBIC pioneered AI-tailored, precision-fit shoes, making custom fit accessible to everyone.
OUR TRIBUTE
remembering a friend
Tyson was a founding team member who embodied IAMBIC’s independent spirit. His relentless pursuit of perfection and determination to create something that wasn’t just the best, but the ultimate, was an inspiration. Tyson’s love for cars was infectious. He saw how they could be integrated into every aspect of IAMBIC.
We dedicate our “MODEL T” to Tyson to honor his tireless support in making the previously unattainable accessible to everyone. Thank you, Tyson, for everything you gifted us in this world. We are grateful for the opportunity to pursue a vision that you believed in so deeply, and your memory will live on through our work.
OUR TRIBUTE
remembering a friend
Tyson was a founding team member who embodied IAMBIC’s independent spirit. His relentless pursuit of perfection and determination to create something that wasn’t just the best, but the ultimate, was an inspiration. Tyson’s love for cars was infectious. He saw how they could be integrated into every aspect of IAMBIC.
We dedicate our “MODEL T” to Tyson to honor his tireless support in making the previously unattainable accessible to everyone. Thank you, Tyson, for everything you gifted us in this world. We are grateful for the opportunity to pursue a vision that you believed in so deeply, and your memory will live on through our work.
OUR COMMITMENT TO SUSTAINABILITY
While sustainability often focuses on materials and recycling, the real challenge lies in production. The fashion industry overproduces by 40% each season, which can't be solved by recycling alone—especially when recycling can consume more resources than it saves, generating products that are still destined for quick disposal.
We take a different approach. We pair the finest materials with personalization, creating pieces worth cherishing and built to last. With our made-to-fit model, we've achieved true sustainability through precision and quality—where every shoe created has a perfect home before it's even made.
WHERE CRAFTSMANSHIP MEETS INNOVATION
Bespoke Luxury
Every pair of our signature full-grain leather shoes is masterfully crafted in Portugal to your exact specifications, merging traditional artisanship with modern luxury.
Cutting-Edge Technology
Our groundbreaking AI-powered fit technology, backed by 12 patent-pending innovations and world-leading foot health expertise, revolutionizes how shoes are made for you.
Precision-Fit
Using advanced smartphone scanning and our proprietary Sole Print™ technology, we create shoes that not only fit perfectly but are refined with every new pair.
our history
Precision-Fit Luxury Awaits
Experience how advanced technology and centuries of craftsmanship combine to create your perfectly fitted bespoke shoe.
As a runner, as an athlete, just knowing that I'm doing a good service to my body is incredible.It’s the reason that I love my IAMBIC shoes. It's that precision that makes me feel safe to walkdown the street, get on the subway, do my commute, bring my kids to school, and not feelconcerned that I'm doing it in a shoe that doesn't fit right or that doesn't feel good.
The most interesting thing about them being crafted just for me is how well they fit. And I hadnever even noticed that my shoes didn't fit right. My other shoes don't hurt me - they just slosharound. With these, the heels actually stay on the whole time and it fits snugly yet stillcomfortably. And I'd never experienced that before. They just stay comfortable all day.
The thing that I was surprised by the most with the precision fit is that any pressure points thatI had been feeling with the shoes that I previously came in wearing were completely gone. I waswearing a shoe that wasn't too tight. It wasn't too loose. The sole fit just right. Total comfort.That's the best way to put it.
So I suffer from chronic foot pain and I believe that a lot of that has to do with wearing shoesthat actually don't fit. Whenever I wear my IAMBICs, I've noticed that I have felt less pain,which is really incredible. And they're just so comfortable. I'm not worried about the back of my heel popping out or my ankles not having enough support. Also, they're just so stylish andevery timeI wear them out in the street, I always get compliments, which never happens to me.
A shoe that may feel comfortable for a half hour walk is not a shoe that always feels comfortablefor a three and a half hour walk. So what I like about IAMBIC is, even though the snug fit isthere and it feels comfortable, it also feels substantial enough that I can walk a lot withoutgetting any discomfort. That's just something that's especially important to me and I think theshoe has really delivered that.