Performance Without Compromise
We don’t accept systems that force compromise. Our precision fit process is built to reflect the care you bring to everything you do.
About Us
Everyone deserves to feel
good in their own shoes
For You,
From Our CEO
I never set out to start a shoe company. I just wanted shoes that fit. And after 300 failed fittings, I was told the problem was my feet. A little discomfort was supposed to be enough.
But I realized it wasn’t just me. Today, shoes are designed to fit 33% of people really well. For another 40%, they fit tolerably. Then there’s the remaining 27%. I call us the Silent Major Minority: those left out by sizing systems and frustrated without real options.
Over 20 billion pairs of shoes are manufactured each year. At first, I thought my goal was to match people with their perfect pair.
IAMBIC began as a technology company. With my Co-founder and CTO, Dr. Raza Hassan, we built scanning software that could measure feet with millimeter precision and predict sizes. But data alone couldn’t physically change poor shoe fit.
So, we decided to take control of the whole system. After 5 years of R&D, we built a system that models over 20 biometric variables and pairs AI analysis with master shoemaking in Portugal.
Today, IAMBIC exists to give people what they deserve: footwear that respects their body, movement, and ambitions.
— Maeve Wang, Co-founder & CEO
Expertise You Can Trust
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Maeve Wang
Co-founder & CEO
Inc. Female Founder of the Year (2025). Former Bain strategist and digital health investor. Led retail and consumer-tech deals with Mayo Clinic and Cleveland Clinic. She holds a degree from Harvard.
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Dr. Raza Hassan
Co-founder & CTO
PhD in Biomedical Engineering. 14 years in AI, 3D modeling, and biomechanics. Built predictive engines that power IAMBIC’s millimeter-level personalization. Leads global tech and manufacturing systems.
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Dr. Hylton Menz
Scientific Advisor
The most cited researcher on footwear’s impact on the human body. Professor, National Health and Medical Research Council Senior Research Fellow, and Fulbright Scholar to Harvard. His work informs every line of our design.
TIME BEST INVENTION OF THE YEAR
Recognized for breakthrough fit technology.
NSF & CENTER FOR BIOTECHNOLOGY
Federal and academic backing for advanced R&D.
98% FIT ACCURACY
Powered by proprietary biometric modeling.
50,000+ FOOT SCANS
Building the world's most robust fit database.
12 PATENT-PENDING INVENTIONS
Covering fit prediction, scan processing, and mold design.
MIAMI SHOE MUSEUM
Inducted alongside Ferragamo for landmark innovation.
Our History
In Honor of Tyson
Tyson was a core team member who made IAMBIC feel possible. His love of cars shaped how we thought about shoes: precise, performance-driven, built to evolve.
We named the MODEL T in his honor. It’s our promise to keep moving forward and make what once felt out of reach possible.
- Maeve Wang, Co-founder & CEO
Our Values
Built to Last
We reject disposable fashion. Each pair is made to order, built to last, and created with purpose. Explore our approach to sustainability.
Science and Art in Balance
By uniting individuality, science, and art, we break free of painful molds to create shoes that are deeply personal. Explore the science of bespoke fit.
Ready for
precision fit?
Go straight to your pair. Place your order, scan with your phone, and we craft the MODEL T to your exact fit using our AI fit platform and Sole Print data.
ORDER THE MODEL TWant fit
guidance first?
Take a 90 second quiz for personal fit guidance based on your routine and goals.
Optional education step — ordering does not require this quiz.
Journal and Press
In My Shoes
From Subway Miles to Meeting Rooms: Precision FIt Built for Leadership
Every IAMBIC pair begins with a 3D scan that captures unique shape and movement inputs. Our Fit Engine turns this data into a millimeter-accurate digital last, then European artisans craft e...
In My Shoes
How LIU’s 39-Sport D1 Athletic Director Moves With IAMBIC
Discover how Elliott Charles, the leader of LIU Athletics, uses precision fit footwear to support executive performance, daily movement, and high-pressure leadership.
In My Shoes
How a Footwear Curator Defines Real Luxury
Real luxury today is not about logos, but precision and fit. Footwear curator Luis Valenzuela draws on six centuries of history to explain why bespoke design and IAMBIC represent the future of luxury.
The most interesting thing about them being crafted just for me is how well they fit. And I had never even noticed that my shoes didn't fit right. My other shoes don't hurt me - they just slosh around. With these, the heels actually stay on the whole time and it fits snugly yet still comfortably. And I'd never experienced that before. They just stay comfortable all day.
As a runner, as an athlete, just knowing that I'm doing a good service to my body is incredible. It’s the reason that I love my IAMBIC shoes. It's that precision that makes me feel safe to walk down the street, get on the subway, do my commute, bring my kids to school, and not feel concerned that I'm doing it in a shoe that doesn't fit right or that doesn't feel good.
The thing that I was surprised by the most with the precision fit is that any pressure points that I had been feeling with the shoes that I previously came in wearing were completely gone. I was wearing a shoe that wasn’t too tight. It wasn’t too loose. The sole fit just right. Total comfort. That’s the best way to put it.
I deal with chronic foot pain, and a lot of it comes from shoes that do not really fit. When I wear my IAMBICs, I notice less pain and they are incredibly comfortable. I do not worry about support, and I even get compliments on them when I am out, which feels great.
A lot of shoes feel fine for a short walk but not for hours. What I like about IAMBIC is that it feels snug and comfortable, yet substantial enough for long walks without discomfort. That matters to me, and the shoe has really delivered on that.
The first time I tried my IAMBICs, I noticed the difference right away. I have small feet, so most shoes either do not fit or are uncomfortable somewhere. Knowing these were tailored to my foot was meaningful. They are truly comfortable and still versatile in style, which is rare to find.
I think we’re all placed on this earth as unique individuals. None of us are really off the rack in terms of sizing. So for me to have that experience of having something made specifically for me that fit perfectly was something that was a little bit mind blowing. And once I got the shoes, I tried them on, they looked great, they felt great. And honestly, they fit like a glove.
In motorsport, a millimeter matters. My IAMBICs are built with that same precision, and you can feel it when you move. They remind me of the exactness you find in high-performance machines, translated into footwear.
With IAMBIC, I can be on my feet through long shoots without that usual end-of-day fatigue. I do not worry about burning out or feeling drained like I used to. They help me get through overtime and long days without thinking about pain.
They move with me and quickly became part of my day. I do not wear them only for style, I wear them because they make me feel good. The comfort and support are what keep me reaching for them.
With most shoes I am always wishing I had chosen something else. With IAMBIC, I don’t think about switching. I want everything else to feel the way these do, because they are the pair I reach for every day.
When I wear my IAMBICs, I barely notice them, and I think that says everything. The difference shows up when I switch to other high-end sneakers and immediately feel the discomfort. They fit my feet so well that comfort just feels natural.