RESEARCH DRIVEN
Grounded in NSF-backed research and world-leading foot health expertise, we bridge cutting-edge science with artisanal craftsmanship.
TECHNOLOGY THAT
POWERS EVERY STEP
AI-powered fit technology merges 3D scanning, biomechanics, and comfort to engineer shoes for lasting performance.
THE SCIENCE
BEHIND POOR FIT
“Most people have fairly unique foot shapes,” says Dr. Hylton Menz, the world’s leading foot researcher, “yet shoes are designed for a hypothetical average foot.” This outdated model ignores natural variations in arch height, volume, and pressure distribution, forcing most people to compromise on comfort.
THE REALITY
FOOT COMPLEXITY
26 bones, 33 joints, and 100+ muscles that adapt with every step, age, and lifestyle shift.
SIZING FLAW
Standard sizes use flat, 2D measurements that miss the 3D shape needed for true comfort.
FIT BREAKDOWN TODAY
33% get a good fit, 40% settle for tolerable, 27% live with discomfort.
THE COST OF POOR FIT
Until now, true custom-fit shoes have required handmade wooden models (shoe lasts) costing $3,000 to $10,000, leaving most people with “close enough.” Poor fit drives fatigue, joint stress, and alignment issues that limit performance. Science shows the deep health impact of shoes that don’t fit.
OUR VISION:
BREAKING THE MOLD
We believe everyone deserves shoes designed for their unique body and lifestyle, not just those who can afford traditional bespoke.
WHAT DRIVES OUR SYSTEM
- 5+ years of research, including 4 years of R&D backed by the U.S. National Science Foundation and Stony Brook University’s Center for Biotechnology.
- Led by Co-founder & CTO Dr. Raza Hassan with 14+ years in 3D modeling, computational biomechanics, and AI.
- Advanced smartphone scanning combined with heritage craftsmanship delivers artisan-level fit at a fraction of traditional costs.
OUR INNOVATIONS
- Proprietary AI models trained on a private dataset of 50,000+ foot scans collected across the U.S.
- 98% correlation with bespoke measurement standards.
- 12 patent-pending technologies covering fit prediction, scan processing, and last design.
PRECISION FIT ENGINEERING
AI-POWERED
Our 12 patent-pending innovations power advanced smartphone scanning, transforming raw data into your perfect fit.
SCIENCE-OPTIMIZED
Leveraging our Sole Print™ technology, we refine each pair using insights from thousands of biomechanical data points for unparalleled fit and performance.
NASA-GRADE TECHNOLOGY
We bring aerospace-level engineering to footwear. Our smartphone scanning foundation is NASA-grade, tested and validated against the same technology used on the International Space Station.
Captures detail down to 0.05 mm, mapping fine lines, contours, and pressure zones.
Benchmarked against mission-critical engineering standards.
Designs for your unique movement and structure, never a generic mold.
HOW IAMBIC TECHNOLOGY WORKS
From aerospace-grade scanning to AI-driven engineering, every layer of our stack is built for precision fit and lasting performance.
SCAN & FIT ANALYSIS
Captures 20+ dimensions per foot (e.g., ball girth, heel diagonal).
Merges fit preferences (e.g., cushioning, snugness) with footwear history (e.g., past pain points, injuries).
Creates a personalized fit blueprint that goes beyond raw dimensions.
AI & DIGITAL ENGINEERING
Proprietary AI trained on 50,000+ U.S. foot scans and biomechanical datasets.
Predicts support curves, cushioning zones, and flexibility with 2 mm accuracy.
Builds a custom digital last and sole architecture from your data.
CRAFTSMANSHIP & EVOLUTION
Your digital last is translated into built-to-order shoes in Portugal.
Sole Print™ mapping tracks real-world wear patterns anticipating long-term wear patterns.
Feedback data provided to AI to refine future pairs, creating a fit that evolves with you over time.
MOTORSPORT ENGINEERING
THE SOLE PRINT™ SYSTEM
Triple-layered construction has a carbon-infused base for grip, durable mid-layer for durability and absorption, adaptive top layer for contouring.
Wear bars with tread indicators and data-driven patterns refine alignment and future designs without the need for sensors.
UPPER AND HEEL DESIGN AS CHASSIS
Monocoque chassis custom-molded from your scan for structure and containment.
Precision fit heel locks your foot’s anchor point, minimizing slippage and maximizing motion transfer.
PERFORMANCE MATERIALS
Advanced foams for energy return and impact absorption, paired with reinforced components for lightweight strength.
Full-grain Italian leathers that are responsibly sourced, breathable, and naturally molding, with made-to-order manufacturing to reduce waste.
0:00 / 0:00
YOUR FIT,
PERFECTED
OVER TIME
Fit is never static.
Every step, mile, and year
changes how your feet move.
YOUR FEET NEVER STOP CHANGING.
The Precision Fit Program keeps your footwear
adapting, improving alignment,
extending comfort, and optimizing performance year after year.
YOUR FEET NEVER
STOP CHANGING.
The Precision Fit Program keeps your
footwear adapting, improving
alignment, extending comfort, and
optimizing performance
year after year.
HOW IT WORKS
Your scan and preferences shape your first bespoke pair.
Our triple layer sole records wear patterns, step count, and mileage.
Sole Print™ images and data are reviewed by biomechanics trained specialists.
AI refines cushioning, structure, and fit for each future pair.
Precision Fit turns
each step into data
that perfects your
next pair.
DISCOVER THE PRECISION FIT PROGRAM
Journal and Press
In My Shoes
From Subway Miles to Meeting Rooms: Precision FIt Built for Leadership
Every IAMBIC pair begins with a 3D scan that captures unique shape and movement inputs. Our Fit Engine turns this data into a millimeter-accurate digital last, then European artisans craft e...
In My Shoes
How LIU’s 39-Sport D1 Athletic Director Moves With IAMBIC
Discover how Elliott Charles, the leader of LIU Athletics, uses precision fit footwear to support executive performance, daily movement, and high-pressure leadership.
In My Shoes
How a Footwear Curator Defines Real Luxury
Real luxury today is not about logos, but precision and fit. Footwear curator Luis Valenzuela draws on six centuries of history to explain why bespoke design and IAMBIC represent the future of luxury.
The most interesting thing about them being crafted just for me is how well they fit. And I had never even noticed that my shoes didn't fit right. My other shoes don't hurt me - they just slosh around. With these, the heels actually stay on the whole time and it fits snugly yet still comfortably. And I'd never experienced that before. They just stay comfortable all day.
As a runner, as an athlete, just knowing that I'm doing a good service to my body is incredible. It’s the reason that I love my IAMBIC shoes. It's that precision that makes me feel safe to walk down the street, get on the subway, do my commute, bring my kids to school, and not feel concerned that I'm doing it in a shoe that doesn't fit right or that doesn't feel good.
The thing that I was surprised by the most with the precision fit is that any pressure points that I had been feeling with the shoes that I previously came in wearing were completely gone. I was wearing a shoe that wasn’t too tight. It wasn’t too loose. The sole fit just right. Total comfort. That’s the best way to put it.
I deal with chronic foot pain, and a lot of it comes from shoes that do not really fit. When I wear my IAMBICs, I notice less pain and they are incredibly comfortable. I do not worry about support, and I even get compliments on them when I am out, which feels great.
A lot of shoes feel fine for a short walk but not for hours. What I like about IAMBIC is that it feels snug and comfortable, yet substantial enough for long walks without discomfort. That matters to me, and the shoe has really delivered on that.
The first time I tried my IAMBICs, I noticed the difference right away. I have small feet, so most shoes either do not fit or are uncomfortable somewhere. Knowing these were tailored to my foot was meaningful. They are truly comfortable and still versatile in style, which is rare to find.
I think we’re all placed on this earth as unique individuals. None of us are really off the rack in terms of sizing. So for me to have that experience of having something made specifically for me that fit perfectly was something that was a little bit mind blowing. And once I got the shoes, I tried them on, they looked great, they felt great. And honestly, they fit like a glove.
In motorsport, a millimeter matters. My IAMBICs are built with that same precision, and you can feel it when you move. They remind me of the exactness you find in high-performance machines, translated into footwear.
With IAMBIC, I can be on my feet through long shoots without that usual end-of-day fatigue. I do not worry about burning out or feeling drained like I used to. They help me get through overtime and long days without thinking about pain.
They move with me and quickly became part of my day. I do not wear them only for style, I wear them because they make me feel good. The comfort and support are what keep me reaching for them.
With most shoes I am always wishing I had chosen something else. With IAMBIC, I don’t think about switching. I want everything else to feel the way these do, because they are the pair I reach for every day.
When I wear my IAMBICs, I barely notice them, and I think that says everything. The difference shows up when I switch to other high-end sneakers and immediately feel the discomfort. They fit my feet so well that comfort just feels natural.