TIME TO EVOLVE
BEYOND THE STIRRUP
Consider this: you're walking through your modern life in shoes designed for medieval horseback riding. Those pointed toes and raised heels were engineered for stirrups, not navigating city streets or standing through meetings. Born as status symbols for nobility who never had to walk, these designs somehow survived centuries unchanged. Here we are in 2024, our feet still confined by design choices made for mounting horses.
TIME TO EVOLVE
BEYOND THE STIRRUP
Consider this: you're walking through your modern life in shoes designed for medieval horseback riding. Those pointed toes and raised heels were engineered for stirrups, not navigating city streets or standing through meetings. Born as status symbols for nobility who never had to walk, these designs somehow survived centuries unchanged. Here we are in 2024, our feet still confined by design choices made for mounting horses.
misfit nation
It gets worse. Not only are we wearing medieval technology – most of us are wearing it in the wrong size. "Most people have fairly unique foot shapes," explains Dr. Hylton Menz, the world's leading foot researcher, "yet shoes are designed for a hypothetical average foot." Only a third find shoes that truly fit, while 27% face constant pain. The rest of us? We're settling for "close enough." When shoes don't fit, we pay the price in bunions, hammer toes, and cascading problems that stretch from toe to spine. Until now, the only solution has been traditional custom-fit shoes, requiring handmade lasts from specially trained artisans – at an impossible $3,000 to $10,000 per pair.
BREAKING THE MOLD
Our belief is fundamental: every person deserves shoes made for their unique body and lifestyle – not just those who can afford traditional bespoke. For three years, our team pursued this vision with backing from the National Science Foundation, led by Co-founder and CTO Dr. Raza Hassan, whose 12 years of expertise spans 3D modeling, computational biomechanics, and AI machine learning.
IAMBIC amplifies traditional craftsmanship with AI and advanced smartphone scanning, delivering artisan-level fit at a fraction of traditional costs. As Dr. Hassan explains, "Our patent-pending technology makes true personalization accessible – so everyone can step into shoes made precisely for their unique feet and modern lifestyle."
CUTTING-EDGE TECHNOLOGY
Through our proprietary smartphone-based Virtual Consultation, we capture a complete 360° view of your unique fit requirements – from shape and size to personal preferences and walking patterns. Each pair of IAMBIC shoes is then expertly crafted by master artisans in Portugal, where centuries-old bespoke tradition meets cutting-edge New York technology. The result? Precision-fit footwear that honors both heritage and innovation. You don't settle for average—and neither do we.
EVERY STEP INFORMS THE NEXT
BEYOND THE STIRRUP perfect fit, every IAMBIC shoe offers an optional benefit: a sophisticated data collection tool, without a single added sensor. Think about how your shoes wear differently on the inner heel, outer heel, or between right and left – that's a physical record of your unique walking patterns. Our proprietary Sole Print™ System captures this through advanced engineering: three precisely fused layers of rubber, each with different densities, work together to deliver both longevity and superior traction for years of daily wear.
SOLE PRINT™ SYSTEM
Like wear bars on a tire, the sole's ridges record your gait patterns through natural wear, revealing everything from pressure distribution to stride alignment. For those who walk thousands of miles in their IAMBICs, a special colored underlayer eventually emerges, creating a heat map of your walking patterns. Before your next pair, our Concierge Team will reach out. You can then simply share photos of your worn soles. Our AI analyzes this to refine your next fit: the more you walk in IAMBIC shoes, the better we understand how to serve your unique needs.
Founders Series
MODEL T
- Custom molded fit technology
- Personalized multi-density cushioning
- Smartphone AI foot scan measurements
- Premium full-grain leather
- Breathable antimicrobial lining
- Handmade in Portugal
PRECISION FIT ENGINEERING
Research-Driven
Grounded in NSF-backed research and world-leading foot health expertise, we bridge cutting-edge science with artisanal craftsmanship.
AI-Powered
Our 12 patent-pending innovations power advanced smartphone scanning, transforming raw data into your perfect fit.
Science-Optimized
Leveraging our proprietary Sole Print™ technology, we refine each pair using insights from thousands of biomechanical data points for unparalleled fit and performance.
As a runner, as an athlete, just knowing that I'm doing a good service to my body is incredible.It’s the reason that I love my IAMBIC shoes. It's that precision that makes me feel safe to walkdown the street, get on the subway, do my commute, bring my kids to school, and not feelconcerned that I'm doing it in a shoe that doesn't fit right or that doesn't feel good.
The most interesting thing about them being crafted just for me is how well they fit. And I hadnever even noticed that my shoes didn't fit right. My other shoes don't hurt me - they just slosharound. With these, the heels actually stay on the whole time and it fits snugly yet stillcomfortably. And I'd never experienced that before. They just stay comfortable all day.
The thing that I was surprised by the most with the precision fit is that any pressure points thatI had been feeling with the shoes that I previously came in wearing were completely gone. I waswearing a shoe that wasn't too tight. It wasn't too loose. The sole fit just right. Total comfort.That's the best way to put it.
So I suffer from chronic foot pain and I believe that a lot of that has to do with wearing shoesthat actually don't fit. Whenever I wear my IAMBICs, I've noticed that I have felt less pain,which is really incredible. And they're just so comfortable. I'm not worried about the back of my heel popping out or my ankles not having enough support. Also, they're just so stylish andevery timeI wear them out in the street, I always get compliments, which never happens to me.
A shoe that may feel comfortable for a half hour walk is not a shoe that always feels comfortablefor a three and a half hour walk. So what I like about IAMBIC is, even though the snug fit isthere and it feels comfortable, it also feels substantial enough that I can walk a lot withoutgetting any discomfort. That's just something that's especially important to me and I think theshoe has really delivered that.