Shape's recent feature on custom shoes explores how IAMBIC is revolutionizing the industry with precision-fit, sizeless footwear.
We’re honored to share that Shape recently featured IAMBIC in an article about custom running shoes. Shape’s piece reveals the evolving landscape of custom footwear and spotlights how IAMBIC’s AI-driven technology is reshaping the industry. It also explores the transformative impact of custom-fit shoes, emphasizing the importance of finding the perfect fit for optimal comfort and support.
IAMBIC Co-founder and CEO, Maeve Wang, shared insights into our mission to pair every individual with shoes that are perfectly tailored to their unique foot shape and preferences.
At IAMBIC, we’re not just redefining footwear; we’re revolutionizing the entire shoe game with our AI-tailored precision-fit sneakers. We invite you to join us on this mission towards a more personalized shoe experience.
As a runner, as an athlete, just knowing that I'm doing a good service to my body is incredible.It’s the reason that I love my IAMBIC shoes. It's that precision that makes me feel safe to walkdown the street, get on the subway, do my commute, bring my kids to school, and not feelconcerned that I'm doing it in a shoe that doesn't fit right or that doesn't feel good.
The most interesting thing about them being crafted just for me is how well they fit. And I hadnever even noticed that my shoes didn't fit right. My other shoes don't hurt me - they just slosharound. With these, the heels actually stay on the whole time and it fits snugly yet stillcomfortably. And I'd never experienced that before. They just stay comfortable all day.
The thing that I was surprised by the most with the precision fit is that any pressure points thatI had been feeling with the shoes that I previously came in wearing were completely gone. I waswearing a shoe that wasn't too tight. It wasn't too loose. The sole fit just right. Total comfort.That's the best way to put it.
So I suffer from chronic foot pain and I believe that a lot of that has to do with wearing shoesthat actually don't fit. Whenever I wear my IAMBICs, I've noticed that I have felt less pain,which is really incredible. And they're just so comfortable. I'm not worried about the back of my heel popping out or my ankles not having enough support. Also, they're just so stylish andevery timeI wear them out in the street, I always get compliments, which never happens to me.
A shoe that may feel comfortable for a half hour walk is not a shoe that always feels comfortablefor a three and a half hour walk. So what I like about IAMBIC is, even though the snug fit isthere and it feels comfortable, it also feels substantial enough that I can walk a lot withoutgetting any discomfort. That's just something that's especially important to me and I think theshoe has really delivered that.