IAMBIC is your personalized footwear solution, recognized as a TIME Best Invention. We merge custom sizing, comfort-focused design, and advanced fitting technology into every pair. You start with a quick smartphone foot scan and a short comfort survey. We craft your pair in Europe, then learn from wear so fit keeps pace with your life. Designed in New York City. Crafted in Portugal.
Questions? Reach our Concierge on the Contact page.
Custom-fit from your phone. European craft. Ships in about 4 to 6 weeks. Signature Fit Guarantee with unlimited refits.
Want to see the shoe? Visit MODEL T.
New to IAMBIC? Start with the Fit Guide Quiz. A limited number of complimentary introductory consultations are offered to people who qualify through the quiz. Each client is covered by our Signature Fit Guarantee with unlimited refits.
The science and craftsmanship behind IAMBIC
Your scan and comfort answers create a personal fit profile across 20+ biometric variables. A biomechanical engineer reviews it. We cut Italian full-grain leather to your geometry and assemble your pair in Portugal.
- 12 patent-pending inventions across fit modeling and digital-to-physical craft
- 50,000+ scans processed across devices
- 98% scan-to-last geometry match when captured as directed
For the technical perspective with globally top-ranked podiatry researcher Dr. Hylton Menz, read AI-Tailored Footwear.
What is the IAMBIC experience?
Virtual Consultation. It’s guided and simple at home.
- 3-image foot scan on 4 sheets of printer paper. The web app guides angles and distance.
- Comfort assessment covers fit history, workload and travel, surfaces, socks, cushioning level, and any hot spots.
- What you leave with → a saved fit profile, a recommended last geometry and cushioning setup, a clear delivery timeline, and your next check-in point.
Prefer a walkthrough? Read How custom-fit shoes work or the Virtual Consultation Guide. If you want extra support, our Concierge or a biomechanical engineer can guide you on a video call.

Is IAMBIC worth it?
You want fit that feels personal. You want comfort that holds through long schedules and travel weeks. That is the point of IAMBIC. You scan once. We craft to you. Reorders keep the same dialed-in fit. The system learns from your miles, so your next pair reflects how you move.
“So the first time I put on my IAMBIC shoes, I was so excited to get them because I had been having foot pain from wearing the wrong size shoe... And I put them on and they just worked... It’s also a relief because you're buying something that's not inexpensive. It's an investment. And so you want an investment to feel really good. And it did.”
Sarah H — Read the full testimonial
- Relief when the pair disappears on your feet
- Confidence in meetings and on travel days
- Fewer problem spots like heel slip or forefoot pressure
- A fit relationship that improves with wear
How it compares
- Standard sizing → one static grid
- Traditional bespoke → multiple in-person fittings and long timelines
- IAMBIC → quick smartphone consultation, European craft, learning fit loop
Built for real schedules
- Boardroom days that run long
- Cross-terminal walks and conference weeks
- Daily commutes where posture and focus matter
Ready to see options that fit your routine? Visit MODEL T or take the Fit Guide Quiz.
Our proprietary platform
We measure from the ground up. Your scan and comfort assessment run through our AI models. A biomechanical engineer checks the output. Your design becomes a made-to-fit last.
- Sole Print™ wear analysis: Tread photos show how you move and guide adjustments on future pairs
- Signal depth: Millimeter-level geometry with a 98% scan-to-last match when captured as directed
- AI-native loop: Shoe-as-a-Service that adapts with your miles
Tech note: Our pipeline blends NASA-grade scanning with AI and engineering review.
See the product in MODEL T.
Recognition
- TIME Best Invention: Sizeless, AI-tailored fit recognized for impact. Read the feature.
- U.S. National Science Foundation: SBIR Phase II support for AI-driven personalization. NSF award page.
- Stony Brook Center for Biotechnology: Program support documented in public updates. CFB update.
- Harvard Innovation Labs: Coverage of IAMBIC’s TIME recognition. HIL note.
- Culture moments: Miami Shoe Museum and Times Square.
Craftsmanship meets innovation
We pair European heritage with modern engineering. Materials and components are cut and assembled to your geometry in Portugal. Most orders ship in about 4 to 6 weeks after you upload.
Prefer a simple start? Visit the MODEL T page or take the Fit Guide Quiz.
Signature Fit Guarantee. Unlimited refits until you are satisfied.
Accuracy above all
- Measure from the ground up. The 3-image scan captures 20+ measurements per foot, including ball girth, instep height, and heel diagonal.
- Use the right tools. Our AI-powered fitting system recognizes differences down to 2 mm in your foot dimensions.
- Treat context as a signal. Cushioning level, sock thickness, snug or relaxed fit, surfaces, and climate shape comfort.
- Validate and refine. Government-funded R&D and lab-grade testing guide standards across a large dataset of scans.
FAQs
How do I start if I'm new to IAMBIC?
Begin with the Fit Guide Quiz. You complete a smartphone scan and a short comfort survey at home. We review results and follow up.
Do I need special equipment?
No. A smartphone and 4 sheets of printer paper. Set aside 10 to 15 minutes. Use Chrome or Safari.
How accurate is the scan?
The guided method captures millimeter-level geometry when performed as directed. Our system operates with a 98% scan-to-last geometry match on a dataset of 50,000+ profiles.
Can I complete the consultation on my own?
Yes. The web app guides each step. If you want extra support, a biomechanical engineer can join you on a video call.
How long does it take to receive my pair?
Most orders ship in about 4 to 6 weeks after you upload your virtual consultation.
What if something feels off?
You are covered by our Signature Fit Guarantee with unlimited refits.
How is my data handled?
Your scan and assessment are used to design your fit and support refits and future pairs. We store them securely and do not sell personal data.
Sources
Helpful links
The most interesting thing about them being crafted just for me is how well they fit. And I hadnever even noticed that my shoes didn't fit right. My other shoes don't hurt me - they just slosharound. With these, the heels actually stay on the whole time and it fits snugly yet stillcomfortably. And I'd never experienced that before. They just stay comfortable all day.
As a runner, as an athlete, just knowing that I'm doing a good service to my body is incredible.It’s the reason that I love my IAMBIC shoes. It's that precision that makes me feel safe to walkdown the street, get on the subway, do my commute, bring my kids to school, and not feelconcerned that I'm doing it in a shoe that doesn't fit right or that doesn't feel good.
The thing that I was surprised by the most with the precision fit is that any pressure points thatI had been feeling with the shoes that I previously came in wearing were completely gone. I waswearing a shoe that wasn't too tight. It wasn't too loose. The sole fit just right. Total comfort.That's the best way to put it.
So I suffer from chronic foot pain and I believe that a lot of that has to do with wearing shoesthat actually don't fit. Whenever I wear my IAMBICs, I've noticed that I have felt less pain,which is really incredible. And they're just so comfortable. I'm not worried about the back of my heel popping out or my ankles not having enough support. Also, they're just so stylish andevery timeI wear them out in the street, I always get compliments, which never happens to me.
A shoe that may feel comfortable for a half hour walk is not a shoe that always feels comfortablefor a three and a half hour walk. So what I like about IAMBIC is, even though the snug fit isthere and it feels comfortable, it also feels substantial enough that I can walk a lot withoutgetting any discomfort. That's just something that's especially important to me and I think theshoe has really delivered that.
The first moment that I tried on my IAMBIC shoes, I noticed a difference. I have small feet. So whenever I try on shoes, I usually expect them to not fit. If they do fit, there's usually some sort of discomfort, whether that's in the toe box or too much space or at the heel. So knowing that this shoe was tailored to my foot was really meaningful. It's rare that you find a shoe like IAMBIC that truly is comfortable, but also hits the markers of style versatility.
I think we're all placed on this earth as unique individuals. None of us are really off the rack in terms of sizing. So for me to have that experience of having something made specifically for me that fit perfectly was something that was a little bit mind blowing. And once I got the shoes, I tried them on, they looked great, they felt great. And honestly, they fit like a glove.