Every IAMBIC pair begins as data captured through a 3D scan that maps more than twenty biometric variables per foot. The Fit Engine transforms that information into a digital last measured in millimeters, not sizes.
From there, European artisans cut full-grain Italian leather and assemble each pair for balance, endurance, and all-day composure. Engineered for executives who move through meetings, airports, and creative sessions with precision.
Recognized as a TIME Best Invention of the Year and backed by the U.S. National Science Foundation. Designed in New York City, crafted in Portugal.
Not ready to order? Take the Fit Guide Quiz to explore your precision fit.
Meet Teddy Z.
A Hollywood entertainment executive turned tech innovator bridging media and emerging technology. As co-founder of IdeasLab and Short Max, he pioneers new ways to create and experience content, from vertical drama series to AI models that analyze human movement by smartphone.
He previously shepherded films at Paramount, Columbia, Fox, and Sony Pictures that generated over $2.6 billion in revenue. He later moved into Web3, blockchain, and AI, advising companies from Ooyala to global brands. We spoke with Teddy about comfort, versatility, and the moment AI-tailored fit felt like a glove. Explore the MODEL T.
AI-tailored footwear that fits like a glove
Comfort is the baseline for performance. Teddy disliked standard shoes that rubbed and restricted movement. With his precision-fit pair, tightness and friction disappeared. The fit felt natural from work to travel to weekend errands.
- Posture support: Alignment that stays steady on long days.
- Lower fatigue: Less strain through meetings and flights.
- Fewer hotspots: No rubbing during daily miles.
- Consistency: Fit that remains dialed on new pairs.
How personalization turns skepticism into belief
Mass sizing is a compromise. Shape and volume differ for every person and even between feet. That is why hotspots and slip happen.
The IAMBIC method uses a three-image smartphone scan and a short comfort survey to model 20 biometric variables. A biomechanical engineer reviews your fit plan, and your last is made to fit. Over time, Sole Print wear analysis and a learning loop guide each next pair.
Prefer live help? A biomechanical engineer can guide your scan on a video call. Read AI-Tailored Footwear or see How Custom-Fit Shoes Work.
Q&A with Teddy
How did it feel wearing a true one-of-one pair of shoes crafted just for you?
I think we are all placed on this earth as unique individuals. None of us are really off the rack in terms of sizing. So for me to have that experience of having something made specifically for me that fit perfectly was something that was a little bit mind blowing. And once I got the shoes, I tried them on, they looked great, they felt great. And honestly, they fit like a glove.
How do you feel about the look and style of the shoes?
As someone who hates wearing regular shoes, I thought that these were spectacular. They are great to wear when going out to dinner with friends, to a business meeting, or on vacation. But I can also just wear them to the market and during everyday things. So they are very much versatile. They fit in any walk of life, any activity, any time of day for me.
Which aspects of IAMBIC’s technology impressed you the most?
I was very curious about how this process would work. I know that AI is the big buzzword, and I do know that mobile phones now, the iPhone has so much versatility and technology packed in such a little package. But to go through the experience myself, to see the process unfold, was really getting a glimpse into the future. Fitting done at home in my own personal space during my own time under my control? You cannot get better than that.
Can you describe the moment you first put on your IAMBIC shoes and felt the precision fit?
I was skeptical and I just thought it was going to be another pair of shoes. And when I tried them on, I was actually surprised because I did not feel any rubbing. I did not feel any tightness around my toes. I felt like I could slip my foot in and it fit like a glove. I was elated to have that kind of fit and never have to worry again about finding a shoe that is going to be comfortable.
How has experiencing precision fit transformed your expectations for all footwear?
I do not differentiate between luxury and everyday because comfort is the ultimate luxury. Everything I wear and experience has to be comfortable in fit and performance. If it fits perfectly, it removes one problem entirely.
Is there anything else you would like to share about your IAMBIC experience?
I think the IAMBIC story is as good as the product and the fit and the comfort itself. I believe in the product, I believe in the fit, and I bought shoes for my wife and a very close friend. That is how much I believe in the product, and I will continue to do that.
Explore the MODEL T, recognized as a TIME Best Invention.
Next step
Experience the fit that adapts to you. Take the Fit Guide Quiz or begin your custom pair.
FAQs
How does the process work for my first pair?
Step 1: Order your MODEL T.
Step 2: Complete a Virtual Consultation on your smartphone using three photos per foot and a brief comfort profile.
Step 3: We craft and ship your pair from Portugal in about 4 to 6 weeks.
If you prefer to start with guidance, take the Fit Guide Quiz.
Can a biomechanical engineer guide my scan live?
Yes. You can schedule a video session for support and fit review.
How long does the scan take?
About 10 to 15 minutes at home with a smartphone and four sheets of printer paper.
What if something feels off?
You are covered by our Signature Fit Guarantee with unlimited refits.
Are these appropriate for meetings and travel?
Yes. Customers wear the MODEL T with suits, smart casual looks, and for long days on the move.
Sources
Helpful links
IAMBIC is not a medical device and is not intended to diagnose, treat, cure, monitor, or prevent medical conditions.
The most interesting thing about them being crafted just for me is how well they fit. And I had never even noticed that my shoes didn't fit right. My other shoes don't hurt me - they just slosh around. With these, the heels actually stay on the whole time and it fits snugly yet still comfortably. And I'd never experienced that before. They just stay comfortable all day.
As a runner, as an athlete, just knowing that I'm doing a good service to my body is incredible. It’s the reason that I love my IAMBIC shoes. It's that precision that makes me feel safe to walk down the street, get on the subway, do my commute, bring my kids to school, and not feel concerned that I'm doing it in a shoe that doesn't fit right or that doesn't feel good.
The thing that I was surprised by the most with the precision fit is that any pressure points that I had been feeling with the shoes that I previously came in wearing were completely gone. I was wearing a shoe that wasn’t too tight. It wasn’t too loose. The sole fit just right. Total comfort. That’s the best way to put it.
I deal with chronic foot pain, and a lot of it comes from shoes that do not really fit. When I wear my IAMBICs, I notice less pain and they are incredibly comfortable. I do not worry about support, and I even get compliments on them when I am out, which feels great.
A lot of shoes feel fine for a short walk but not for hours. What I like about IAMBIC is that it feels snug and comfortable, yet substantial enough for long walks without discomfort. That matters to me, and the shoe has really delivered on that.
The first time I tried my IAMBICs, I noticed the difference right away. I have small feet, so most shoes either do not fit or are uncomfortable somewhere. Knowing these were tailored to my foot was meaningful. They are truly comfortable and still versatile in style, which is rare to find.
I think we’re all placed on this earth as unique individuals. None of us are really off the rack in terms of sizing. So for me to have that experience of having something made specifically for me that fit perfectly was something that was a little bit mind blowing. And once I got the shoes, I tried them on, they looked great, they felt great. And honestly, they fit like a glove.
In motorsport, a millimeter matters. My IAMBICs are built with that same precision, and you can feel it when you move. They remind me of the exactness you find in high-performance machines, translated into footwear.
With IAMBIC, I can be on my feet through long shoots without that usual end-of-day fatigue. I do not worry about burning out or feeling drained like I used to. They help me get through overtime and long days without thinking about pain.
They move with me and quickly became part of my day. I do not wear them only for style, I wear them because they make me feel good. The comfort and support are what keep me reaching for them.
With most shoes I am always wishing I had chosen something else. With IAMBIC, I don’t think about switching. I want everything else to feel the way these do, because they are the pair I reach for every day.
When I wear my IAMBICs, I barely notice them, and I think that says everything. The difference shows up when I switch to other high-end sneakers and immediately feel the discomfort. They fit my feet so well that comfort just feels natural.