Every IAMBIC pair begins as data captured through a 3D scan that maps more than twenty biometric variables per foot. The Fit Engine transforms that information into a digital last measured in millimeters, not sizes.
From there, European artisans cut full-grain Italian leather and assemble each pair for balance, endurance, and all-day composure. Engineered for executives who move through meetings, airports, and creative sessions with precision.
Recognized as a TIME Best Invention of the Year and backed by the U.S. National Science Foundation. Designed in New York City. Crafted in Portugal.
Not ready to order? Take the Fit Guide Quiz to explore your precision fit.
Meet Teddy Z.
A Hollywood entertainment executive turned tech innovator bridging media and emerging technology. As co-founder of IdeasLab and Short Max, he pioneers new ways to create and experience content, from vertical drama series to AI models that analyze human movement by smartphone.
He previously shepherded films at Paramount, Columbia, Fox, and Sony Pictures that generated over $2.6 billion in revenue. He later moved into Web3, blockchain, and AI, advising companies from Ooyala to global brands. We spoke with Teddy about comfort, versatility, and the moment AI-tailored fit felt like a glove. Explore the MODEL T.
AI-tailored footwear that fits like a glove
Comfort is the baseline for performance. Teddy disliked standard shoes that rubbed and restricted movement. With his precision-fit pair, tightness and friction disappeared. The fit felt natural from work to travel to weekend errands.
- Posture support: Alignment that stays steady on long days.
- Lower fatigue: Less strain through meetings and flights.
- Fewer hotspots: No rubbing during daily miles.
- Consistency: Fit that remains dialed on new pairs.
How personalization turns skepticism into belief
Mass sizing is a compromise. Shape and volume differ for every person and even between feet. That is why hotspots and slip happen.
The IAMBIC method uses a three-image smartphone scan and a short comfort survey to model 20 biometric variables. A biomechanical engineer reviews your fit plan, and your last is made to fit. Over time, Sole Print™ wear analysis and a learning loop guide each next pair.
Prefer live help? A biomechanical engineer can guide your scan on a video call. Read AI-Tailored Footwear or see How Custom-Fit Shoes Work.
Q&A with Teddy
How did it feel wearing a true one-of-one pair of shoes crafted just for you?
I think we're all placed on this earth as unique individuals. None of us are really off the rack in terms of sizing. So for me to have that experience of having something made specifically for me that fit perfectly was something that was a little bit mind blowing. And once I got the shoes, I tried them on, they looked great, they felt great. And honestly, they fit like a glove.
How do you feel about the look and style of the shoes?
As someone who hates wearing regular shoes, I thought that these were spectacular. They're great to wear when going out to dinner with friends, to a business meeting, on vacation. But I can also just wear them to the market and doing everyday things. So they are very much versatile. They fit in any walk of life, any activity, any time of day for me.
Which aspects of IAMBIC’s technology impressed you the most?
I was very curious about how this process would work. I know that AI is the big buzzword, and I do know that mobile phones now, the iPhone has so much versatility and technology packed in such a little package. But to go through the experience myself, to see the process unfold, was really getting a glimpse into the future. Fitting done at home in my own personal space during my own time under my control? You can't get better than that.
And as complicated as I thought it would be, it turned out to be pretty simple. That, for me, is the key element to going through any kind of technology process.
Can you describe the moment you first put on your IAMBIC shoes and felt the precision fit?
I was skeptical and I just thought it was gonna be another pair of shoes. And when I tried them on, I was actually surprised because I didn't feel any rubbing. I didn't feel any tightness around my toes. I felt like I could slip my foot in and it fit like a glove. So obviously I'm elated to be able to have that kind of fit and never have to worry again about finding a shoe that's going to be comfortable.
How has experiencing precision-fit transformed your expectations for all footwear?
I don't differentiate between luxury and everyday because comfort is the ultimate luxury. Everything I wear, everything I experience has to be comfortable in terms of fit and performance. I don't have to think about it. If it fits perfectly, it just removes one problem.
Is there anything else you'd like to share about your IAMBIC experience?
I think the IAMBIC story is as good as the product and the fit and the comfort itself. I believe in the product, I believe in the fit, and I bought shoes for my wife and a very close friend. That is how much I believe in the product, and I'll continue to do that.
Explore the MODEL T, recognized as a TIME Best Invention.
Next step
Experience the fit that adapts to you. Take the Fit Guide Quiz or begin your custom pair.
FAQs
How does the process work for my first pair?
Step 1: Order your MODEL T.
Step 2: Complete a Virtual Consultation on your smartphone using three photos per foot and a brief comfort profile.
Step 3: We craft and ship your pair from Portugal in about 4 to 6 weeks.
If you prefer to start with guidance, take the Fit Guide Quiz.
Can a biomechanical engineer guide my scan live?
Yes. You can schedule a video session for support and fit review.
How long does the scan take?
About 10 to 15 minutes at home with a smartphone and four sheets of printer paper.
What if something feels off?
You’re covered by our Signature Fit Guarantee with unlimited refits.
Are these appropriate for meetings and travel?
Yes. Customers wear the MODEL T with suits, smart casual looks, and for long days on the move.
Sources
Helpful links
IAMBIC is not a medical device and is not intended to diagnose, treat, cure, monitor, or prevent medical conditions.
The most interesting thing about them being crafted just for me is how well they fit. And I hadnever even noticed that my shoes didn't fit right. My other shoes don't hurt me - they just slosharound. With these, the heels actually stay on the whole time and it fits snugly yet stillcomfortably. And I'd never experienced that before. They just stay comfortable all day.
As a runner, as an athlete, just knowing that I'm doing a good service to my body is incredible.It’s the reason that I love my IAMBIC shoes. It's that precision that makes me feel safe to walkdown the street, get on the subway, do my commute, bring my kids to school, and not feelconcerned that I'm doing it in a shoe that doesn't fit right or that doesn't feel good.
The thing that I was surprised by the most with the precision fit is that any pressure points thatI had been feeling with the shoes that I previously came in wearing were completely gone. I waswearing a shoe that wasn't too tight. It wasn't too loose. The sole fit just right. Total comfort.That's the best way to put it.
So I suffer from chronic foot pain and I believe that a lot of that has to do with wearing shoesthat actually don't fit. Whenever I wear my IAMBICs, I've noticed that I have felt less pain,which is really incredible. And they're just so comfortable. I'm not worried about the back of my heel popping out or my ankles not having enough support. Also, they're just so stylish andevery timeI wear them out in the street, I always get compliments, which never happens to me.
A shoe that may feel comfortable for a half hour walk is not a shoe that always feels comfortablefor a three and a half hour walk. So what I like about IAMBIC is, even though the snug fit isthere and it feels comfortable, it also feels substantial enough that I can walk a lot withoutgetting any discomfort. That's just something that's especially important to me and I think theshoe has really delivered that.
The first moment that I tried on my IAMBIC shoes, I noticed a difference. I have small feet. So whenever I try on shoes, I usually expect them to not fit. If they do fit, there's usually some sort of discomfort, whether that's in the toe box or too much space or at the heel. So knowing that this shoe was tailored to my foot was really meaningful. It's rare that you find a shoe like IAMBIC that truly is comfortable, but also hits the markers of style versatility.
I think we're all placed on this earth as unique individuals. None of us are really off the rack in terms of sizing. So for me to have that experience of having something made specifically for me that fit perfectly was something that was a little bit mind blowing. And once I got the shoes, I tried them on, they looked great, they felt great. And honestly, they fit like a glove.