Innovation meets luxury as tech-forward footwear brand transforms the premium market with precision-fit technology.
New York, NY - IAMBIC made a spectacular entrance onto the global stage during February Fashion Week, illuminating Times Square with its revolutionary vision for the future of footwear. This moment represents a pivotal achievement in the brand's ambitious growth strategy.
At IAMBIC, we're revolutionizing the luxury footwear market. Our precision-fit, performance-driven designs deliver the personalized fit and comfort previously limited to traditional bespoke options costing $3,000-10,000. This innovation stems from technology developed through over five years of government-funded R&D and rigorous product testing—achievements that led to the recognition of our MODEL T shoe as a TIME Best Invention.
The Times Square feature showcases our mission of redefining comfort and innovation for discerning clients who demand excellence from their footwear. Our technology eliminates the compromise between luxury and performance, offering an unprecedented combination of both.
This visual statement was made possible through a strategic partnership with Brex, bringing IAMBIC's vision to one of the world's most prestigious and visible platforms. As millions viewed our display in Times Square, they experienced the future of personalized luxury footwear. With each product launch, we advance our commitment to making imprecise fit and discomfort obsolete.
We extend our appreciation to our community for their continued support. Your confidence in our approach to precision-fit footwear drives our continued innovation in this space.
There are more groundbreaking developments on the horizon—this spectacular Times Square showcase represents just the beginning of IAMBIC's journey to revolutionize luxury footwear.
As a runner, as an athlete, just knowing that I'm doing a good service to my body is incredible.It’s the reason that I love my IAMBIC shoes. It's that precision that makes me feel safe to walkdown the street, get on the subway, do my commute, bring my kids to school, and not feelconcerned that I'm doing it in a shoe that doesn't fit right or that doesn't feel good.
The most interesting thing about them being crafted just for me is how well they fit. And I hadnever even noticed that my shoes didn't fit right. My other shoes don't hurt me - they just slosharound. With these, the heels actually stay on the whole time and it fits snugly yet stillcomfortably. And I'd never experienced that before. They just stay comfortable all day.
The thing that I was surprised by the most with the precision fit is that any pressure points thatI had been feeling with the shoes that I previously came in wearing were completely gone. I waswearing a shoe that wasn't too tight. It wasn't too loose. The sole fit just right. Total comfort.That's the best way to put it.
So I suffer from chronic foot pain and I believe that a lot of that has to do with wearing shoesthat actually don't fit. Whenever I wear my IAMBICs, I've noticed that I have felt less pain,which is really incredible. And they're just so comfortable. I'm not worried about the back of my heel popping out or my ankles not having enough support. Also, they're just so stylish andevery timeI wear them out in the street, I always get compliments, which never happens to me.
A shoe that may feel comfortable for a half hour walk is not a shoe that always feels comfortablefor a three and a half hour walk. So what I like about IAMBIC is, even though the snug fit isthere and it feels comfortable, it also feels substantial enough that I can walk a lot withoutgetting any discomfort. That's just something that's especially important to me and I think theshoe has really delivered that.
The first moment that I tried on my IAMBIC shoes, I noticed a difference. I have small feet. So whenever I try on shoes, I usually expect them to not fit. If they do fit, there's usually some sort of discomfort, whether that's in the toe box or too much space or at the heel. So knowing that this shoe was tailored to my foot was really meaningful. It's rare that you find a shoe like IAMBIC that truly is comfortable, but also hits the markers of style versatility.
I think we're all placed on this earth as unique individuals. None of us are really off the rack in terms of sizing. So for me to have that experience of having something made specifically for me that fit perfectly was something that was a little bit mind blowing. And once I got the shoes, I tried them on, they looked great, they felt great. And honestly, they fit like a glove.