News + Culture

IAMBIC Lights Up Times Square at Fashion Week

IAMBIC digital billboard in Times Square during Fashion Week showcasing AI-tailored, custom-fit shoes.

IAMBIC creates precision-fit footwear that combines AI-driven engineering with European craftsmanship. Each pair is built from your 3D smartphone scan and refined for balance, posture, and performance. Recognized by TIME as a Best Invention and supported by the U.S. National Science Foundation, IAMBIC stands at the intersection of technology, movement, and design.

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Precision-fit innovation lights up Times Square

During February Fashion Week, IAMBIC made its debut on one of the most visible stages in the world: Times Square. The digital display celebrated IAMBIC’s mission to redefine comfort, performance, and design through AI-tailored footwear handcrafted for each individual.

This milestone marks a new chapter for the brand, where technology and artistry merge to showcase the potential of personalization in luxury footwear.

IAMBIC Times Square digital billboard during Fashion Week

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Exploring first? Take the Fit Guide Quiz to experience how precision-fit begins.


Luxury powered by data and design

IAMBIC bridges the gap between bespoke craftsmanship and advanced engineering. Our precision-fit system replaces mass sizing with data captured from a simple three-image scan, creating a digital last for each individual.

The result rivals traditional bespoke shoes that can cost several thousand dollars, without the long wait or uncertainty. Years of research, including support from the U.S. National Science Foundation, led to the creation of the MODEL T, honored as a TIME Best Invention.

Each pair is engineered for movement, balance, and longevity. Learn more in Technology and How Custom-Fit Shoes Work.


Brex x IAMBIC: partnership in motion

The Times Square feature was made possible through a partnership with Brex, reflecting a shared vision for innovation and excellence. As millions passed through the crossroads of the world, IAMBIC’s vision illuminated the skyline—a statement of precision, craft, and confidence in motion.

Every image, every frame, echoed IAMBIC’s belief that performance and luxury belong together.

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Prefer to start with fit? Take the Fit Guide Quiz for personalized guidance before you buy.


Experience comfort built for you

Every IAMBIC pair begins with your movement, your data, and your goals. Whether on stage, in the boardroom, or in daily motion, precision-fit transforms how you feel from the ground up. Your comfort starts with one simple step.

Start the Fit Guide Quiz

Already scanned? Explore the MODEL T and experience your precision fit.


FAQs

How do I get started with IAMBIC?

If you are ready, visit the MODEL T page to place your order. If you prefer to understand your fit first, take the Fit Guide Quiz.

What makes IAMBIC different from standard luxury shoes?

Each pair is designed from your 3D scan and comfort profile, then handcrafted in Portugal for fit measured in millimeters. Learn more in Technology and IAMBIC 101.

How long does delivery take?

Most pairs ship in about four to six weeks after your virtual consultation is uploaded. Read more in How Custom-Fit Shoes Work.

What if the fit needs adjustment?

You are protected by the Signature Fit Guarantee with unlimited refits until your pair feels perfect.


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