IAMBIC creates precision-fit footwear that combines AI-driven engineering with European craftsmanship. Each pair is built from your 3D smartphone scan and refined for balance, posture, and performance. Recognized by TIME as a Best Invention and supported by the U.S. National Science Foundation, IAMBIC stands at the intersection of technology, movement, and design.
Not ready to order? Take the Fit Guide Quiz for personalized fit insights.
Precision-fit innovation lights up Times Square
During February Fashion Week, IAMBIC made its debut on one of the most visible stages in the world: Times Square. The digital display celebrated IAMBIC’s mission to redefine comfort, performance, and design through AI-tailored footwear handcrafted for each individual.
This milestone marks a new chapter for the brand—one where technology and artistry merge to showcase the potential of true personalization in luxury footwear.
Exploring first? Take the Fit Guide Quiz to experience how precision-fit begins.
Luxury powered by data and design
IAMBIC bridges the gap between bespoke craftsmanship and cutting-edge engineering. Our precision-fit system replaces mass sizing with data captured from a simple three-image scan, creating a custom digital last for each person.
The result rivals traditional bespoke shoes that often cost $3,000 to $10,000—without the wait or guesswork. Years of research, including government-backed development, led to the creation of the MODEL T, honored as a TIME Best Invention.
Each pair is built for movement, precision, and longevity. Learn how the process works in Technology and How Custom-Fit Shoes Work.
Brex x IAMBIC: partnership in motion
The Times Square feature was made possible through a strategic partnership with Brex, marking a shared commitment to innovation and excellence. As millions passed through the crossroads of the world, IAMBIC’s vision illuminated the skyline—a statement for precision, craft, and confidence in motion.
Every feature, every detail, reflects IAMBIC’s belief that performance and luxury belong together.
Prefer to start with fit? Take the Fit Guide Quiz for guidance before you buy.
Experience comfort built for you
Every IAMBIC pair begins with your movement, your data, and your goals. Whether on stage, in the boardroom, or in daily motion, precision-fit transforms how you feel from the ground up. Your comfort starts with one simple step.
Already scanned? Explore the MODEL T and experience your precision fit.
FAQs
How do I get started with IAMBIC?
If you’re ready, visit the MODEL T page to place your order. If you’d like to understand your fit first, take the Fit Guide Quiz.
What makes IAMBIC different from standard luxury shoes?
We design from your smartphone scan and comfort preferences, then handcraft your pair in Europe. Explore the full story in Technology and IAMBIC 101.
How long does delivery take?
Most orders ship in 4 to 6 weeks after your scan upload. See How Custom-Fit Shoes Work for details.
What if the fit needs a tweak?
You’re covered by the Signature Fit Guarantee with unlimited refits until it’s perfect.
The most interesting thing about them being crafted just for me is how well they fit. And I hadnever even noticed that my shoes didn't fit right. My other shoes don't hurt me - they just slosharound. With these, the heels actually stay on the whole time and it fits snugly yet stillcomfortably. And I'd never experienced that before. They just stay comfortable all day.
As a runner, as an athlete, just knowing that I'm doing a good service to my body is incredible.It’s the reason that I love my IAMBIC shoes. It's that precision that makes me feel safe to walkdown the street, get on the subway, do my commute, bring my kids to school, and not feelconcerned that I'm doing it in a shoe that doesn't fit right or that doesn't feel good.
The thing that I was surprised by the most with the precision fit is that any pressure points thatI had been feeling with the shoes that I previously came in wearing were completely gone. I waswearing a shoe that wasn't too tight. It wasn't too loose. The sole fit just right. Total comfort.That's the best way to put it.
So I suffer from chronic foot pain and I believe that a lot of that has to do with wearing shoesthat actually don't fit. Whenever I wear my IAMBICs, I've noticed that I have felt less pain,which is really incredible. And they're just so comfortable. I'm not worried about the back of my heel popping out or my ankles not having enough support. Also, they're just so stylish andevery timeI wear them out in the street, I always get compliments, which never happens to me.
A shoe that may feel comfortable for a half hour walk is not a shoe that always feels comfortablefor a three and a half hour walk. So what I like about IAMBIC is, even though the snug fit isthere and it feels comfortable, it also feels substantial enough that I can walk a lot withoutgetting any discomfort. That's just something that's especially important to me and I think theshoe has really delivered that.
The first moment that I tried on my IAMBIC shoes, I noticed a difference. I have small feet. So whenever I try on shoes, I usually expect them to not fit. If they do fit, there's usually some sort of discomfort, whether that's in the toe box or too much space or at the heel. So knowing that this shoe was tailored to my foot was really meaningful. It's rare that you find a shoe like IAMBIC that truly is comfortable, but also hits the markers of style versatility.
I think we're all placed on this earth as unique individuals. None of us are really off the rack in terms of sizing. So for me to have that experience of having something made specifically for me that fit perfectly was something that was a little bit mind blowing. And once I got the shoes, I tried them on, they looked great, they felt great. And honestly, they fit like a glove.