Every IAMBIC pair begins with a 3D scan that maps over twenty biometric points per foot. Our Fit Engine turns this data into a millimeter accurate digital last, then European artisans craft each pair from full grain Italian leather for balance, comfort, and all day performance.
Recognized as a TIME Best Invention of the Year and backed by the U.S. National Science Foundation. Designed in New York City, crafted in Portugal.
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Meet Luis Valenzuela
Luis Valenzuela is the founder and curator of the MIAMI Shoe Museum, home to one of the world’s most comprehensive footwear archives. His collection spans more than six centuries, with historically significant shoes dating from the 1400s to today. Read about IAMBIC being inducted in the MIAMI Shoe Museum.
For nearly two decades, Luis has studied how footwear reflects technology, materials, culture, and the human body. He evaluates shoes not only as objects of design, but as artifacts that reveal how people lived, moved, and adapted to their environment.
When Luis encountered IAMBIC, he did not see a departure from tradition. He saw continuity. A modern expression of the same principles that defined the most enduring footwear in history, precise fit, quality construction, and purpose driven design, now enabled by contemporary technology.
A Conversation with Luis Valenzuela
You have studied hundreds of historic shoes. Before experiencing IAMBIC, what did bespoke mean to you?
For me, bespoke was always about craftsmanship. Looking at how shoes were made centuries ago, without modern tools, is fascinating. Those makers worked with the technology of their time, but the goal was the same as today, fit and quality.
What excites me about IAMBIC is seeing the technology of our moment applied to those same principles. When people look back on this era, they will study shoes like these the way we study historic footwear today. The tools change, but the intention remains.
How did the scanning and fit process stand out to you?
It was surprisingly simple. You almost feel like nothing significant is happening because the experience is so smooth. You scan, take photos, answer questions, and that is it. But behind that simplicity is something very powerful.
For someone who understands footwear history, it feels almost magical. In the past, makers measured with their hands or basic tools. Now, an app captures precise data and translates it into a finished product. When you finally wear the shoe, you realize how much information was actually used.
What reactions did you get when people asked about your shoes?
People were curious. When I explained that the shoe came from an app and a scan, they wanted to understand how something digital became something physical. That conversation was exciting for me because it is not a concept or a prototype. It is real. You can see it, touch it, and wear it.
Coming from a curator, that matters. I can speak firsthand about the process and the result. That credibility changes how people listen.
How does wearing a one of one shoe change the relationship between the wearer and the shoe?
Customization used to be reserved for a very small group of people, and often it was about decoration or status. Today, true luxury is something different. It is about comfort, health, and how a product supports your body.
When a shoe is made specifically for you, you feel it immediately. I have worn these shoes through full days that start early in the morning and end late at night. I never felt fatigue or pain. That changes everything.
How has IAMBIC changed how you think about luxury footwear?
I work with historic luxury brands all the time. What sets IAMBIC apart is the process. It carries centuries of knowledge into one shoe, then applies modern data and technology to improve the result.
To me, it feels like carrying a legacy. Materials, craftsmanship, technology, and purpose all come together. That is why I see IAMBIC as part of history, not just a contemporary brand.
How naturally do the shoes move across different environments in your day?
Very naturally. The design is simple, contemporary, and timeless. You can wear them with a suit, denim, or something more casual. They never feel out of place.
More importantly, they feel effortless. It feels like walking on a cloud, but with structure and protection. You stop thinking about your shoes entirely, which is exactly what good design should do.
From a curator’s perspective, what makes IAMBIC’s technology truly innovative?
The uniqueness is that the shoe begins with the individual. Every body is different, and IAMBIC studies that before producing anything. That is the key difference.
In the past, there were attempts to scan feet, but the tools were impractical. Now, the entire process lives in your phone. The AI interprets your data and produces something you can actually wear every day. That evolution is remarkable.
Do you remember the moment you first put them on?
Very clearly. I remember thinking, this is it. All the steps, the scanning, the survey, the anticipation, they were worth it.
I often describe it as feeling naked but protected at the same time. The shoe disappears, but the support remains. That is a rare experience.
“This is what luxury looks like now. Something made for you, that makes your body feel better.”
— Luis Valenzuela
How do these shoes compare to others you have worn?
The difference is precision. Other shoes might feel good for a few hours, then your body reacts. With IAMBIC, the shoe already understands your foot. Every millimeter matters.
The fact that the product can evolve with your data over time is something we have never truly had before. That is what makes it special.
Where do you see shoes like this fitting into history?
Future generations will study this era and see a shift in how we define luxury. Not logos or embellishment, but customization, health, and intention.
Shoes like this mark a moment when technology allowed products to truly serve the individual. That is what will endure.
Explore the MODEL T, recognized as a TIME Best Invention.
The most interesting thing about them being crafted just for me is how well they fit. And I had never even noticed that my shoes didn't fit right. My other shoes don't hurt me - they just slosh around. With these, the heels actually stay on the whole time and it fits snugly yet still comfortably. And I'd never experienced that before. They just stay comfortable all day.
As a runner, as an athlete, just knowing that I'm doing a good service to my body is incredible. It’s the reason that I love my IAMBIC shoes. It's that precision that makes me feel safe to walk down the street, get on the subway, do my commute, bring my kids to school, and not feel concerned that I'm doing it in a shoe that doesn't fit right or that doesn't feel good.
The thing that I was surprised by the most with the precision fit is that any pressure points that I had been feeling with the shoes that I previously came in wearing were completely gone. I was wearing a shoe that wasn’t too tight. It wasn’t too loose. The sole fit just right. Total comfort. That’s the best way to put it.
I deal with chronic foot pain, and a lot of it comes from shoes that do not really fit. When I wear my IAMBICs, I notice less pain and they are incredibly comfortable. I do not worry about support, and I even get compliments on them when I am out, which feels great.
A lot of shoes feel fine for a short walk but not for hours. What I like about IAMBIC is that it feels snug and comfortable, yet substantial enough for long walks without discomfort. That matters to me, and the shoe has really delivered on that.
The first time I tried my IAMBICs, I noticed the difference right away. I have small feet, so most shoes either do not fit or are uncomfortable somewhere. Knowing these were tailored to my foot was meaningful. They are truly comfortable and still versatile in style, which is rare to find.
I think we’re all placed on this earth as unique individuals. None of us are really off the rack in terms of sizing. So for me to have that experience of having something made specifically for me that fit perfectly was something that was a little bit mind blowing. And once I got the shoes, I tried them on, they looked great, they felt great. And honestly, they fit like a glove.
In motorsport, a millimeter matters. My IAMBICs are built with that same precision, and you can feel it when you move. They remind me of the exactness you find in high-performance machines, translated into footwear.
With IAMBIC, I can be on my feet through long shoots without that usual end-of-day fatigue. I do not worry about burning out or feeling drained like I used to. They help me get through overtime and long days without thinking about pain.
They move with me and quickly became part of my day. I do not wear them only for style, I wear them because they make me feel good. The comfort and support are what keep me reaching for them.
With most shoes I am always wishing I had chosen something else. With IAMBIC, I don’t think about switching. I want everything else to feel the way these do, because they are the pair I reach for every day.
When I wear my IAMBICs, I barely notice them, and I think that says everything. The difference shows up when I switch to other high-end sneakers and immediately feel the discomfort. They fit my feet so well that comfort just feels natural.