IAMBIC creates AI-tailored, precision-fit footwear engineered for all-day performance. Each pair begins with a smartphone 3D scan that measures over twenty biometric variables, translated by our patent-pending Fit Engine into a digital last accurate to the millimeter. The result is comfort, posture, and balance shaped uniquely to you.
Named a TIME Best Invention, supported by the U.S. National Science Foundation, and developed with Dr. Hylton Menz.
Designed in New York City. Handcrafted in Portugal.
If you’re new to IAMBIC, take the Fit Guide Quiz to see your personalized fit profile.
NYFW x Roc Nation School: Precision Fit on Stage
NEW YORK, NY — During New York Fashion Week, Professor Clayton Durant hosted IAMBIC Co-founder and CEO Maeve Wang for a fireside chat at JAY-Z’s Roc Nation School of Music, Sports & Entertainment. The audience of fifty engaged deeply with questions on technology, design, and the role of data in redefining comfort. Durant called it the most interactive session he had hosted to date.
“In an era of self-driving cars and commercial space travel, why do we still accept shoes that just don’t fit?”
Maeve Wang, CEO, IAMBIC
The conversation introduced the Precision Fit Program and concluded with a Times Square billboard unveiling, signaling that precision fit belongs at the center of modern innovation.
Why IAMBIC
One in four people struggle with poor shoe fit. Traditional bespoke can take months and cost thousands. IAMBIC developed a system that makes custom comfort accessible at scale. Start with a 3D scan from your smartphone, and European artisans craft your pair from full-grain Italian leather. Each shoe learns from how you move, improving over time.
“Shoes today fit about a third of people perfectly. For the rest, the compromise is invisible but constant. We’re solving that.”
Maeve Wang, Co-founder, IAMBIC
Why fit matters
Fit directs how force travels through the kinetic chain. Misalignments compound into fatigue, discomfort, and distraction. The right fit improves gait, posture, and energy flow, creating lasting comfort for executives and creators alike.
“Fit influences how force moves through the body. When fit is right, everything clicks.”
Dr. Hylton Menz, Biomechanics Advisor
How IAMBIC’s Custom Fit Works
1. Order MODEL T. Visit the product page and place your order.
2. Complete your Virtual Consultation. Take three photos of each foot while standing on printer paper and fill out a short comfort profile.
3. We craft and deliver. Artisans in Portugal handcraft your pair and ship it in 4–6 weeks. Future pairs evolve with your feedback and Sole Print wear photos.
- ↓ hotspots: balanced pressure and natural toe room
- ↓ fatigue: geometry tuned for workload
- ↑ focus: consistent posture and alignment
The Precision Fit Program
The Precision Fit Program transforms custom footwear into an evolving experience. Each new pair refines your geometry and cushioning based on feedback, steps, and real-world data.
“Like software updates, your shoes evolve too. Every pair learns from your movement and improves with each refresh.”
Maeve Wang, IAMBIC
Members connect optional data such as Apple Health mileage, upload Sole Print images, and receive yearly custom drops designed around their comfort profile.
Culture as canvas
“Our culture has always made everything cool—music, art, and now technology. We turn innovation into identity.”
Rio Sirah, Art Gods Collective
At the Roc Nation School event, artist Rio Sirah presented a collaboration pair inspired by the Japanese art of kintsugi—a metaphor for strength through restoration. The moment bridged culture, craft, and technology, showing how footwear can carry meaning beyond fashion.
Experience comfort built for you
Order your MODEL T and complete a short smartphone consultation. Most pairs ship in about four to six weeks. For guidance before ordering, take the Fit Guide Quiz.
Questions? Our Concierge team can help.
About the Moderator
Clayton Durant teaches at the Roc Nation School and NYU. He founded CAD Management, advised leading brands, and directed Emerging Media and Platform Strategy at MikeWorldWide, pioneering AI-driven marketing tools. His bylines appear in Adweek, Variety, and Boardroom.
About Maeve Wang
Maeve Wang is Co-founder and CEO of IAMBIC. A Harvard alum and Inc. Female Founder of the Year, she leads IAMBIC’s mission to end mass sizing and redefine comfort through AI. Her career spans Bain & Company and Delos Ventures, merging technology, health, and design.
About Our Partners
Moment (drinkmoment.com) is a botanical soda brand that pairs adaptogens with layered natural flavors to encourage mindful breaks in busy days. The focus is simple rituals that help people slow down for a moment. The line is designed for clean, refreshing taste with a modern, wellness-centered point of view, available direct-to-consumer and at select retailers.
The Conscious Bar (theconsciousbar.co) makes no added sugar chocolate with a short, clean ingredient list. Founded by a former athlete, the brand aims to prove that better-for-you can also taste great. The bars are crafted for people who care about simple ingredients and a clear label, and they are available online and through select partners.
FAQs
How do I start if I’m new to IAMBIC?
Order your MODEL T, complete your virtual consultation, or take the Fit Guide Quiz for guidance.
What improves in the Precision Fit Program?
Each new pair adjusts geometry and materials based on your steps, mileage, and feedback to enhance comfort and performance.
How long does it take to receive my first pair?
Most orders ship in 4–6 weeks after consultation.
What benefits can I expect from precision fit?
Reduced hotspots and fatigue, improved posture, and consistent focus during long days.
The most interesting thing about them being crafted just for me is how well they fit. And I had never even noticed that my shoes didn't fit right. My other shoes don't hurt me - they just slosh around. With these, the heels actually stay on the whole time and it fits snugly yet still comfortably. And I'd never experienced that before. They just stay comfortable all day.
As a runner, as an athlete, just knowing that I'm doing a good service to my body is incredible. It’s the reason that I love my IAMBIC shoes. It's that precision that makes me feel safe to walk down the street, get on the subway, do my commute, bring my kids to school, and not feel concerned that I'm doing it in a shoe that doesn't fit right or that doesn't feel good.
The thing that I was surprised by the most with the precision fit is that any pressure points that I had been feeling with the shoes that I previously came in wearing were completely gone. I was wearing a shoe that wasn’t too tight. It wasn’t too loose. The sole fit just right. Total comfort. That’s the best way to put it.
I deal with chronic foot pain, and a lot of it comes from shoes that do not really fit. When I wear my IAMBICs, I notice less pain and they are incredibly comfortable. I do not worry about support, and I even get compliments on them when I am out, which feels great.
A lot of shoes feel fine for a short walk but not for hours. What I like about IAMBIC is that it feels snug and comfortable, yet substantial enough for long walks without discomfort. That matters to me, and the shoe has really delivered on that.
The first time I tried my IAMBICs, I noticed the difference right away. I have small feet, so most shoes either do not fit or are uncomfortable somewhere. Knowing these were tailored to my foot was meaningful. They are truly comfortable and still versatile in style, which is rare to find.
I think we’re all placed on this earth as unique individuals. None of us are really off the rack in terms of sizing. So for me to have that experience of having something made specifically for me that fit perfectly was something that was a little bit mind blowing. And once I got the shoes, I tried them on, they looked great, they felt great. And honestly, they fit like a glove.
In motorsport, a millimeter matters. My IAMBICs are built with that same precision, and you can feel it when you move. They remind me of the exactness you find in high-performance machines, translated into footwear.
With IAMBIC, I can be on my feet through long shoots without that usual end-of-day fatigue. I do not worry about burning out or feeling drained like I used to. They help me get through overtime and long days without thinking about pain.
They move with me and quickly became part of my day. I do not wear them only for style, I wear them because they make me feel good. The comfort and support are what keep me reaching for them.
With most shoes I am always wishing I had chosen something else. With IAMBIC, I don’t think about switching. I want everything else to feel the way these do, because they are the pair I reach for every day.
When I wear my IAMBICs, I barely notice them, and I think that says everything. The difference shows up when I switch to other high-end sneakers and immediately feel the discomfort. They fit my feet so well that comfort just feels natural.