IAMBIC creates AI-tailored, precision-fit footwear engineered for all-day performance. Each pair begins with a smartphone 3D scan that captures more than twenty biometric variables, translated by our patent-pending Fit Engine into a digital last measured to the millimeter. The result is comfort, posture, and balance shaped uniquely to you.
Who we are. Recognized as a TIME Best Invention of the Year. Supported by the U.S. National Science Foundation. Designed in New York City. Handcrafted in Portugal.
New to IAMBIC? If you’d like personalized guidance before ordering, take the Fit Guide Quiz below.
NYFW x Roc Nation School: Precision Fit on stage
NEW YORK, NY — During New York Fashion Week, Professor Clayton Durant hosted IAMBIC Co-founder and CEO Maeve Wang for a fireside chat at JAY-Z’s Roc Nation School of Music, Sports & Entertainment. The room held about fifty people and the Q&A ran long with thoughtful technical and personal questions. Durant called it the most engaged audience he had hosted. The conversation introduced the Precision Fit Program and how design, culture, and technology meet real needs for comfort and performance.
“In an era moving toward self-driving cars and commercial space travel, why do we still accept shoes that just don’t fit?”
Maeve Wang, CEO, Roc Nation School fireside chat
The week culminated with a Times Square billboard spotlighting the program, a clear signal that precision fit belongs at the center of modern life.
Why IAMBIC
One in four people struggle with poor fit. Traditional bespoke can take months and cost thousands. IAMBIC spent five years building a system that makes precision fit accessible at scale. First, you order MODEL T. Then a short smartphone consultation creates your fit profile. European craft brings it to life. Each pair learns from your real-world wear.
“Today, shoes are designed to fit about 33% of people super well… for the 27% who are excluded by standard sizing, it’s frustrating. Yet no one speaks to them.”
Why fit matters
Fit directs how force moves through your body. It shapes gait, posture, and joint load. Small misalignments compound over miles and show up as fatigue, pain, or injury. Shoes are the body’s daily mobility device.
“Fit influences how force moves through your body. It impacts gait, posture, and energy. Tendons and ligaments loosen as you age, so feet spread over time. People chalk pain up to age when it’s often shoe fit. When fit is right, everything clicks."
How IAMBIC’s custom fit works
“The process starts with your data, not with a guess on your size. Two people could have the same shape and size, but need very different shoes. Millimeters matter.”
1. Order MODEL T. Start on the product page and place your order.
2. Complete a quick Virtual Consultation on your phone. We send a link after checkout. Take three photos of each foot while standing on printer paper and answer a short comfort profile. No call needed.
3. We craft and ship. Our team builds your custom-fit pair in Portugal and ships in about 4 to 6 weeks. Future pairs tune to your Sole Print wear photos and comfort feedback.
- ↓ hotspots through balanced pressure and toe room
- ↓ fatigue with geometry and materials matched to workload
- ↑ focus from posture support that holds through long days
Want the steps in one place? Read how custom-fit shoes work.
Not ready to order? See your personalized fit guidance
Covered by our Signature Fit Guarantee. Unlimited refits until it feels right.
The Precision Fit Program
The Precision Fit Program brings a drop-style model to custom shoes. After your first pair, members add light data and feedback so each refresh is smarter than the last. You receive an annual custom drop and in-app access to future collaborations.
“People upgrade a lot of things in their lives every year. Think about the iPhone. Think about software updates. Think about your systems in your cars. After the first pair, you’ll be invited to join the Precision Fit Program. Connect steps and mileage, upload Sole Print images, and add comfort feedback. Every 12 months, you’ll be able to get a fresh pair of shoes that are fine-tuned based on that additional information we have on you so that it just gets better and better and better.”
Fit should evolve as you do. After your first pair, members add light data and feedback so each refresh is smarter than the last.
- Simple inputs. Optional Apple Health steps and mileage. Sole Print photos. Quick comfort check-ins at month 1, 6, and 12.
- Smarter updates. We fine tune last geometry, cushioning, and components to how you live.
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On your cadence. Reviews tied to real life, not the calendar.
Culture as canvas
“Our culture has always given style to every single thing we did. Music, fashion, art — we were the ones that made it cool. As we move into AI technology, we are the trailblazers. The shoe itself upgrades. Our culture upgrades. Our art upgrades.”
Rio Sirah, Art Gods Collective
Footwear is function and identity. At the Roc Nation School fireside, artist Rio Sirah of the Art Gods collective shared the design thinking behind an upcoming collaboration pair. The cultural tension between biomechanics, AI, and story made the moment feel personal and future-facing.
“The style that I created on this shoe is called kintsugi. It’s from a Japanese term where they take broken pottery and fuse it back together with gold. I use that as an analogy to myself because I’ve been through some breaking things in my life. But I made it through stronger. If you’re wearing something on your feet, it should mean something.”
Experience comfort built for you
First, order MODEL T. After checkout, complete a short smartphone Virtual Consultation. We confirm delivery timing before payment. Most orders ship in about 4 to 6 weeks after your consultation. If you want personalized guidance before ordering, take the Fit Guide Quiz to see your fit plan.
Questions? Our Concierge can help.
About the Moderator
Clayton Durant teaches at the Roc Nation School and NYU. He founded CAD Management, advised label and brand partnerships, and served as Director of Emerging Media and Platform Strategy at MikeWorldWide, where he led AI adoption and helped develop patent-pending products in influencer marketing and corporate reputation. His bylines appear in Adweek, Variety, Boardroom, and more.
About Maeve T. Wang
Maeve T. Wang is the Co-founder and CEO of IAMBIC. She leads IAMBIC's AI-tailored, precision-fit footwear into everyday life. Before IAMBIC, she worked in strategy at Bain & Company and at Delos Ventures on wearables and digital health. A Harvard alum and Inc. Female Founder of the Year, Maeve speaks on the end of mass sizing, AI-led design, and why comfort is a health decision.
About Our Partners
Moment (drinkmoment.com) is a botanical soda brand that pairs adaptogens with layered natural flavors to encourage mindful breaks in busy days. The focus is simple rituals that help people slow down for a moment. The line is designed for clean, refreshing taste with a modern, wellness-centered point of view, available direct-to-consumer and at select retailers.
The Conscious Bar (theconsciousbar.co) makes no added sugar chocolate with a short, clean ingredient list. Founded by a former athlete, the brand aims to prove that better-for-you can also taste great. The bars are crafted for people who care about simple ingredients and a clear label, and they are available online and through select partners.
FAQs
How do I start if I am new to IAMBIC?
Order your MODEL T. After checkout, we send a link for a quick smartphone Virtual Consultation where you take three photos of each foot on printer paper and complete a short comfort profile. If you want personalized guidance before ordering, take the Fit Guide Quiz.
Do I need special equipment?
No. A smartphone and four sheets of printer paper. Set aside 10 to 15 minutes. Use Chrome or Safari. For more detail, read how custom-fit shoes work.
What improves from pair to pair in the Precision Fit Program?
For each new pair of shoes in the Precision Fit Program, we adjust last geometry and cushioning based on steps and mileage, Sole Print wear photos, and your comfort feedback.
How long does it take to receive my first pair?
Most orders ship in about 4 to 6 weeks after your consultation.
What outcomes should I expect during long days?
↓ hotspots, ↓ fatigue, ↑ posture, ↑ focus. See our article on walking for executive health.
The most interesting thing about them being crafted just for me is how well they fit. And I hadnever even noticed that my shoes didn't fit right. My other shoes don't hurt me - they just slosharound. With these, the heels actually stay on the whole time and it fits snugly yet stillcomfortably. And I'd never experienced that before. They just stay comfortable all day.
As a runner, as an athlete, just knowing that I'm doing a good service to my body is incredible.It’s the reason that I love my IAMBIC shoes. It's that precision that makes me feel safe to walkdown the street, get on the subway, do my commute, bring my kids to school, and not feelconcerned that I'm doing it in a shoe that doesn't fit right or that doesn't feel good.
The thing that I was surprised by the most with the precision fit is that any pressure points thatI had been feeling with the shoes that I previously came in wearing were completely gone. I waswearing a shoe that wasn't too tight. It wasn't too loose. The sole fit just right. Total comfort.That's the best way to put it.
So I suffer from chronic foot pain and I believe that a lot of that has to do with wearing shoesthat actually don't fit. Whenever I wear my IAMBICs, I've noticed that I have felt less pain,which is really incredible. And they're just so comfortable. I'm not worried about the back of my heel popping out or my ankles not having enough support. Also, they're just so stylish andevery timeI wear them out in the street, I always get compliments, which never happens to me.
A shoe that may feel comfortable for a half hour walk is not a shoe that always feels comfortablefor a three and a half hour walk. So what I like about IAMBIC is, even though the snug fit isthere and it feels comfortable, it also feels substantial enough that I can walk a lot withoutgetting any discomfort. That's just something that's especially important to me and I think theshoe has really delivered that.
The first moment that I tried on my IAMBIC shoes, I noticed a difference. I have small feet. So whenever I try on shoes, I usually expect them to not fit. If they do fit, there's usually some sort of discomfort, whether that's in the toe box or too much space or at the heel. So knowing that this shoe was tailored to my foot was really meaningful. It's rare that you find a shoe like IAMBIC that truly is comfortable, but also hits the markers of style versatility.
I think we're all placed on this earth as unique individuals. None of us are really off the rack in terms of sizing. So for me to have that experience of having something made specifically for me that fit perfectly was something that was a little bit mind blowing. And once I got the shoes, I tried them on, they looked great, they felt great. And honestly, they fit like a glove.