IAMBIC creates AI-tailored, precision-fit footwear engineered for all-day performance. Each pair begins with a smartphone 3D scan that measures over twenty biometric variables, translated by our patent-pending Fit Engine into a digital last accurate to the millimeter. The result is comfort, posture, and balance shaped uniquely to you.
Named a TIME Best Invention, supported by the U.S. National Science Foundation, and developed with Dr. Hylton Menz.
Designed in New York City. Handcrafted in Portugal.
If you’re new to IAMBIC, take the Fit Guide Quiz to see your personalized fit profile.
NYFW x Roc Nation School: Precision Fit on Stage
NEW YORK, NY — During New York Fashion Week, Professor Clayton Durant hosted IAMBIC Co-founder and CEO Maeve Wang for a fireside chat at JAY-Z’s Roc Nation School of Music, Sports & Entertainment. The audience of fifty engaged deeply with questions on technology, design, and the role of data in redefining comfort. Durant called it the most interactive session he had hosted to date.
“In an era of self-driving cars and commercial space travel, why do we still accept shoes that just don’t fit?”
Maeve Wang, CEO, IAMBIC
The conversation introduced the Precision Fit Program and concluded with a Times Square billboard unveiling, signaling that precision fit belongs at the center of modern innovation.
Why IAMBIC
One in four people struggle with poor shoe fit. Traditional bespoke can take months and cost thousands. IAMBIC developed a system that makes custom comfort accessible at scale. Start with a 3D scan from your smartphone, and European artisans craft your pair from full-grain Italian leather. Each shoe learns from how you move, improving over time.
“Shoes today fit about a third of people perfectly. For the rest, the compromise is invisible but constant. We’re solving that.”
Maeve Wang, Co-founder, IAMBIC
Why fit matters
Fit directs how force travels through the kinetic chain. Misalignments compound into fatigue, discomfort, and distraction. The right fit improves gait, posture, and energy flow, creating lasting comfort for executives and creators alike.
“Fit influences how force moves through the body. When fit is right, everything clicks.”
Dr. Hylton Menz, Biomechanics Advisor
How IAMBIC’s Custom Fit Works
1. Order MODEL T. Visit the product page and place your order.
2. Complete your Virtual Consultation. Take three photos of each foot while standing on printer paper and fill out a short comfort profile.
3. We craft and deliver. Artisans in Portugal handcraft your pair and ship it in 4–6 weeks. Future pairs evolve with your feedback and Sole Print wear photos.
- ↓ hotspots: balanced pressure and natural toe room
- ↓ fatigue: geometry tuned for workload
- ↑ focus: consistent posture and alignment
The Precision Fit Program
The Precision Fit Program transforms custom footwear into an evolving experience. Each new pair refines your geometry and cushioning based on feedback, steps, and real-world data.
“Like software updates, your shoes evolve too. Every pair learns from your movement and improves with each refresh.”
Maeve Wang, IAMBIC
Members connect optional data such as Apple Health mileage, upload Sole Print images, and receive yearly custom drops designed around their comfort profile.
Culture as canvas
“Our culture has always made everything cool—music, art, and now technology. We turn innovation into identity.”
Rio Sirah, Art Gods Collective
At the Roc Nation School event, artist Rio Sirah presented a collaboration pair inspired by the Japanese art of kintsugi—a metaphor for strength through restoration. The moment bridged culture, craft, and technology, showing how footwear can carry meaning beyond fashion.
Experience comfort built for you
Order your MODEL T and complete a short smartphone consultation. Most pairs ship in about four to six weeks. For guidance before ordering, take the Fit Guide Quiz.
Questions? Our Concierge team can help.
About the Moderator
Clayton Durant teaches at the Roc Nation School and NYU. He founded CAD Management, advised leading brands, and directed Emerging Media and Platform Strategy at MikeWorldWide, pioneering AI-driven marketing tools. His bylines appear in Adweek, Variety, and Boardroom.
About Maeve Wang
Maeve Wang is Co-founder and CEO of IAMBIC. A Harvard alum and Inc. Female Founder of the Year, she leads IAMBIC’s mission to end mass sizing and redefine comfort through AI. Her career spans Bain & Company and Delos Ventures, merging technology, health, and design.
About Our Partners
Moment (drinkmoment.com) is a botanical soda brand that pairs adaptogens with layered natural flavors to encourage mindful breaks in busy days. The focus is simple rituals that help people slow down for a moment. The line is designed for clean, refreshing taste with a modern, wellness-centered point of view, available direct-to-consumer and at select retailers.
The Conscious Bar (theconsciousbar.co) makes no added sugar chocolate with a short, clean ingredient list. Founded by a former athlete, the brand aims to prove that better-for-you can also taste great. The bars are crafted for people who care about simple ingredients and a clear label, and they are available online and through select partners.
FAQs
How do I start if I’m new to IAMBIC?
Order your MODEL T, complete your virtual consultation, or take the Fit Guide Quiz for guidance.
What improves in the Precision Fit Program?
Each new pair adjusts geometry and materials based on your steps, mileage, and feedback to enhance comfort and performance.
How long does it take to receive my first pair?
Most orders ship in 4–6 weeks after consultation.
What benefits can I expect from precision fit?
Reduced hotspots and fatigue, improved posture, and consistent focus during long days.
The most interesting thing about them being crafted just for me is how well they fit. And I had never even noticed that my shoes didn't fit right. My other shoes don't hurt me - they just slosh around. With these, the heels actually stay on the whole time and it fits snugly yet still comfortably. And I'd never experienced that before. They just stay comfortable all day.
As a runner, as an athlete, just knowing that I'm doing a good service to my body is incredible. It’s the reason that I love my IAMBIC shoes. It's that precision that makes me feel safe to walk down the street, get on the subway, do my commute, bring my kids to school, and not feel concerned that I'm doing it in a shoe that doesn't fit right or that doesn't feel good.
The thing that I was surprised by the most with the precision fit is that any pressure points thatI had been feeling with the shoes that I previously came in wearing were completely gone. I was wearing a shoe that wasn't too tight. It wasn't too loose. The sole fit just right. Total comfort.That's the best way to put it.
So I suffer from chronic foot pain and I believe that a lot of that has to do with wearing shoes that actually don't fit. Whenever I wear my IAMBICs, I've noticed that I have felt less pain, which is really incredible. And they're just so comfortable. I'm not worried about the back of my heel popping out or my ankles not having enough support. Also, they're just so stylish and every time I wear them out in the street, I always get compliments, which never happens to me.
A shoe that may feel comfortable for a half hour walk is not a shoe that always feels comfort able for a three and a half hour walk. So what I like about IAMBIC is, even though the snug fit is there and it feels comfortable, it also feels substantial enough that I can walk a lot without getting any discomfort. That's just something that's especially important to me and I think the shoe has really delivered that.
The first moment that I tried on my IAMBIC shoes, I noticed a difference. I have small feet. So whenever I try on shoes, I usually expect them to not fit. If they do fit, there's usually some sort of discomfort, whether that's in the toe box or too much space or at the heel. So knowing that this shoe was tailored to my foot was really meaningful. It's rare that you find a shoe like IAMBIC that truly is comfortable, but also hits the markers of style versatility.
I think we're all placed on this earth as unique individuals. None of us are really off the rack in terms of sizing. So for me to have that experience of having something made specifically for me that fit perfectly was something that was a little bit mind blowing. And once I got the shoes, I tried them on, they looked great, they felt great. And honestly, they fit like a glove.
When we get behind the wheel of a Ferrari, Lamborghini, people feel that precision. 1 millimeter of change in the steering wheel, you will feel that. 1 millimeter of pressure into the accelerator, you’ll feel that. And for me, that is a linkage between performance, but then for me as I'm wearing my IAMBICs, it's just another reminder of how my IAMBICs are created based on that performance and the millimeter of precision that's included within the shoe which aligns up with the world of Ferrari and Lamborghini and the precision behind that.
Having a pair of shoes that I know will make me be able to stand up and do the job that I need to do without feeling burnt out or exhausted at the end of the day, which most shoes will end up doing no matter what they've been in the past. After a certain amount of time standing up, I don't think I've ever worried about that, or had that fatigue after a long shoot. At the end of a shoot when it's “Oh hey, we have to go into overtime." or something like that. This is something that helps me not feel the fatigue of being drained or tired because it's a pain that I don't get anymore from being on my feet for so long.
They're so comfortable that they're a part of life. They move with you, and I think that's the support, the comfort. I don't wear them just for the style, I wear them because they make me feel good. That's a really big thing for me.
When I wear my dress shoes, I'm constantly thinking OK, I wish I brought a pair of sneakers, and then when I have my sneakers on, then I'm tending to deal with the issues in the upper, right, part of the shoe whether on the front or back of my foot. So I want to say to myself, okay how do I replicate the feel of the IAMBIC shoe because I wear this every day.
What will happen is I'll wear my IAMBICs, I'm like this is great, like my day is good, I don't really notice anything. And then, if I switch to a different pair of shoes, especially like my very high end sneakers and I have a not bad collection of other high end sneakers, I'm immediately like ugh this just sucks like they really do. So I think it's the relational sort of experience where when I'm wearing my IAMBICs, I don't really notice and I think that says a lot. And it’s not until you wear a different set of shoes that you're like oh the reason I'm not noticing is because these fit my feet so well.