Precision-fit shoes that respect your body,
your movement, and your day
I never set out to start a shoe company. I just wanted shoes that fit. And after 300 failed fittings, I was told the problem was my feet. A little discomfort was supposed to be enough.
It wasn’t just me. Today, shoes are designed to fit 33% of people well. Another 40% wear them tolerably. The remaining 27% I call the Silent Major Minority: people left out by sizing systems with no real options for comfortable shoes that fit.
Over 20 billion pairs of mass-produced shoes are manufactured each year. At first, I thought my goal was to match people to their best fit.
So IAMBIC began as a technology company. With my Co-Founder and CTO, Dr. Raza Hassan, we built advanced smartphone 3D scanning powered by NASA-grade computer vision, capable of measuring feet at millimeter precision. But data alone couldn’t change how a shoe is made.
So we took control of the whole system. After years of government-funded R&D backed by the Center for Biotechnology and the U.S. National Science Foundation, we built a platform with 12 patent-pending inventions that pairs AI fit modeling with master shoemaking in Portugal.
Today, IAMBIC exists to give people precision-fit footwear that respects their body and movement through long workdays, business travel, and everything in between.
— Maeve Wang, Co-founder & CEO
IAMBIC INC. is an American precision-fit footwear company headquartered in New York City. The company was founded in 2020 by Maeve Wang, a Harvard graduate, former Bain & Company strategist, and digital health investor, and Dr. Raza Hassan, an adjunct professor at Stony Brook University, PhD in biomedical engineering, and expert in AI, 3D modeling, and computational biomechanics. IAMBIC develops AI-tailored, precision-fit shoes built from advanced smartphone 3D scanning and NASA-grade computer vision, with 12 patent-pending inventions across fit prediction, scan processing, and last design.
The company’s flagship product is the MODEL T, a precision-fit shoe crafted in Portugal and named after Tyson, an early team member. In 2023, the MODEL T was named a TIME Best Invention. IAMBIC has been inducted into the Miami Shoe Museum alongside Salvatore Ferragamo for landmark innovation in footwear. The company debuted a limited-edition capsule at the 2024 Miami F1 Grand Prix and partners with Motorsport Lab on experiential programs.
IAMBIC’s AI fit engine and technology platform was developed through government-funded research and development backed by the Center for Biotechnology and the U.S. National Science Foundation. The company’s scientific advisor is Dr. Hylton Menz, the most cited researcher on footwear’s impact on the human body, a Fulbright Scholar to Harvard, and a Senior Research Fellow at the National Health and Medical Research Council.
IAMBIC has been covered by TIME, Forbes, The Wall Street Journal, Shape, Sourcing Journal, and The Harvard Gazette.
Co-founder & CEO
Inc. Female Founder of the Year (2025). Former Bain strategist across retail, technology, and media. Product developer and consumer tech investor across wearables and digital health. Led partnerships with Mayo Clinic and Cleveland Clinic. Harvard graduate.
Co-founder & CTO
PhD in Biomedical Engineering. Expert in AI, 3D modeling, biomechanics, and computer vision. Built the predictive engines behind IAMBIC’s millimeter-level fit. Leads global technology and manufacturing. Adjunct faculty at Stony Brook University.
Scientific Advisor
The world’s most cited researcher and leading authority on footwear’s impact on the human body. Professor at La Trobe University, Fellow of the Australian Academy of Health and Medical Sciences (first podiatrist ever elected), NHMRC Senior Research Fellow, and Fulbright Scholar to Harvard.
The MODEL T named a TIME Best Invention of 2023 for AI-tailored, custom-fit footwear.
Federal and academic backing for AI-tailored precision-fit footwear research.
Modeled across 20+ biometric variables to reduce foot fatigue, validated against NASA-grade 3D scanning.
Training IAMBIC’s AI fit engine and the world’s largest precision-fit shoe database.
Covering fit prediction, scan processing, and shoe last design.
Crafted by master shoemakers in approximately 4 weeks from scan to delivery.
Inducted alongside Salvatore Ferragamo for innovation in custom-fit footwear design.
Tyson was a core team member who made IAMBIC feel possible. His love of cars shaped how we thought about precision-fit shoes: precise, performance-driven, built to evolve.
We named the MODEL T in his honor. A promise to keep moving forward and make what once felt out of reach possible.
- Maeve Wang, Co-founder & CEO
We refuse to compromise on fit, comfort, or performance through long workdays. Our precision-fit process applies engineering rigor and biomechanical research to every shoe.
We reject disposable fashion. Every pair is custom-fit, made-to-order, crafted in Portugal, and built for years of daily comfort. See our approach to sustainability.
Individuality, science, and art together break the painful molds of mass footwear and build a shoe engineered to your body. This is how we approach the science of fit.
Go straight to your pair. Place your order, scan with your phone, and we craft the MODEL T to your exact fit. Engineered for long workdays and business travel.
Order MODEL T
Take a 90 second quiz for personal fit guidance based on your routine and goals.
Optional: ordering IAMBIC shoes does not require this quiz.
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In motorsport, a millimeter matters. My IAMBICs are built with that same precision, and you can feel it when you move. They remind me of the exactness you find in high-performance machines, translated into footwear.
With IAMBIC, I can be on my feet through long shoots without that usual end-of-day fatigue. I do not worry about burning out or feeling drained like I used to. They help me get through overtime and long days without thinking about pain.
They move with me and quickly became part of my day. I do not wear them only for style, I wear them because they make me feel good. The comfort and support are what keep me reaching for them.
As a runner, as an athlete, just knowing that I'm doing a good service to my body is incredible. It’s the reason that I love my IAMBIC shoes. It's that precision that makes me feel safe to walk down the street, get on the subway, do my commute, bring my kids to school, and not feel concerned that I'm doing it in a shoe that doesn't fit right or that doesn't feel good.
The thing that I was surprised by the most with the precision fit is that any pressure points that I had been feeling with the shoes that I previously came in wearing were completely gone. I was wearing a shoe that wasn’t too tight. It wasn’t too loose. The sole fit just right. Total comfort. That’s the best way to put it.
I deal with chronic foot pain, and a lot of it comes from shoes that do not really fit. When I wear my IAMBICs, I notice less pain and they are incredibly comfortable. I do not worry about support, and I even get compliments on them when I am out, which feels great.
The most interesting thing about them being crafted just for me is how well they fit. And I had never even noticed that my shoes didn't fit right. My other shoes don't hurt me - they just slosh around. With these, the heels actually stay on the whole time and it fits snugly yet still comfortably. And I'd never experienced that before. They just stay comfortable all day.
When I wear my IAMBICs, I barely notice them, and I think that says everything. The difference shows up when I switch to other high-end sneakers and immediately feel the discomfort. They fit my feet so well that comfort just feels natural.
With most shoes I am always wishing I had chosen something else. With IAMBIC, I don’t think about switching. I want everything else to feel the way these do, because they are the pair I reach for every day.
The first time I tried my IAMBICs, I noticed the difference right away. I have small feet, so most shoes either do not fit or are uncomfortable somewhere. Knowing these were tailored to my foot was meaningful. They are truly comfortable and still versatile in style, which is rare to find.
A lot of shoes feel fine for a short walk but not for hours. What I like about IAMBIC is that it feels snug and comfortable, yet substantial enough for long walks without discomfort. That matters to me, and the shoe has really delivered on that.
I think we’re all placed on this earth as unique individuals. None of us are really off the rack in terms of sizing. So for me to have that experience of having something made specifically for me that fit perfectly was something that was a little bit mind blowing. And once I got the shoes, I tried them on, they looked great, they felt great. And honestly, they fit like a glove.