Lamborghini & Pagani with IAMBIC
Modena, Italy - May 28 to June 1. Presented by Motorsport Lab in partnership with IAMBIC.
Four days of private factory access inside Italy's legendary Motor Valley, timed alongside Motor Valley Fest. Ferrari, Lamborghini, and Pagani experienced on foot, in precision-fit IAMBIC footwear built for your body before you arrive. Hosted with Motorsport Lab, creators of immersive automotive experiences: expect private factory floors, long-table meals, and conversations shaped by a shared passion for engineering and design.
PROGRAM OVERVIEW
Foot Scan Deadline / April 15, 2026
Participants complete their advanced smartphone 3D foot scan by April 15 to guarantee production and delivery of their precision-fit IAMBIC MODEL T before departure. Shoes arrive prior to the trip, allowing time to wear them and travel with them to Italy.
Arrival & Welcome / May 28, 2026
Arrive in Modena via Bologna Airport (BLQ). Hotel and on-ground transport covered from the moment you land. Modena is the capital of a region that produces more horsepower per square kilometer than anywhere else on earth, and that context is present from the first evening. Welcome reception with Ray, participant introductions, and a preview of what the next 4 days hold. Professional photographers and videographers document the experience throughout the program.
Enzo Ferrari Museum & Modena / May 29, 2026
Motor Valley Fest is one of the most concentrated gatherings of automotive culture in the world, held each year in the heartland of Italian supercar manufacturing. The day begins with the Fest before moving into a guided tour of the Enzo Ferrari Museum, a Jan Kaplický-designed building that houses the earliest Ferraris and the full arc of the man who built them. The day closes with a guided walking tour of Modena itself, a UNESCO World Heritage city whose streets double as the backdrop for a century of Italian automotive history.
Ferrari & Pagani / May 30, 2026
The morning continues with Motor Valley Fest before lunch at Cavallino Ristorante, the historic Ferrari canteen reimagined by Massimo Bottura, one of the world's most celebrated chefs. The afternoon transfers to Maranello, the town that exists because of a single car company. You'll move through the Ferrari Museum Maranello with Ray as your guide, with access and context that goes well beyond any public visit, followed by a track driving experience in a Ferrari 488 on the roads surrounding the factory. The day closes at Pagani for a private movie night inside one of the most storied small-batch ateliers in the world, where every car is hand-built and every surface is treated as a precision object.
Lamborghini / May 31, 2026
The final factory day begins with the last morning of Motor Valley Fest before lunch at Ristorante Da Taiadela. The afternoon transfers to Sant'Agata Bolognese, where Lamborghini has built every car since 1963. You'll tour the Lamborghini Museum and walk the factory floor where every car is assembled by hand, then close the day with a track driving experience in a Lamborghini Performante through the surrounding countryside. Depart June 1.
TESTED INSIDE MOTOR VALLEY
Ray Chang has owned 16 exotic cars and spent decades inside the inner circles of global motorsport through leading Motorsport Lab. Throughout Motor Valley, he wore his IAMBIC MODEL T shoes across factory floors, private museums, and long days immersed in the culture of Ferrari, Lamborghini, and Pagani. He experienced firsthand how precision-fit footwear performs in environments built around engineering discipline. Now he's inviting you to do the same.
FOUNDRY ACCESS
A private, small-group experience inside the factories of Ferrari, Lamborghini, and Pagani. Every participant receives a pair of precision-fit MODEL T shoes and professional photography throughout the program.
Foundry Access — IAMBIC Edition
€10,000 per person
Four nights in Modena with 4-star accommodations (May 28 to June 1, 2026). All accommodations and on-ground transport covered from arrival to departure. Private factory experiences at Ferrari, Lamborghini, and Pagani with Ray Chang. Track driving at Ferrari and Lamborghini. 3 days of Motor Valley Fest. Lunch at Cavallino Ristorante by Massimo Bottura. Curated group dinners each evening. All logistics coordinated for you. Your precision-fit MODEL T, built from your 3D foot scan, delivered before departure.
Travel Logistics
Fly into Bologna Airport (BLQ). Arrive May 28, 2026 and depart June 1, 2026. Flights to and from Italy are arranged independently by each participant.
Participation is limited to a small group, selected to keep the experience personal and the access meaningful. Reservations are non-refundable given the coordination required across private facilities. If your plans change, Motorsport Lab will do their best to find a suitable replacement participant on your behalf.
YOUR SHOES BEFORE YOU ARRIVE
Complete your 3D scan, and your MODEL T is delivered before departure.
Your MODEL T is crafted specifically for your body and delivered ahead of the trip. A professional creative team documents your experience in IAMBIC footwear inside one of the most significant environments in automotive history. Step into the same lineage Ray experienced.
MOTORSPORT ENGINEERING IN A SHOE
THE SOLE PRINT™ SYSTEM
Triple-layered construction has a carbon-infused base for grip, durable mid-layer for durability and absorption, adaptive top layer for contouring.
Wear bars with tread indicators and data-driven patterns refine alignment and future designs without the need for sensors.
UPPER AND HEEL DESIGN AS CHASSIS
Monocoque chassis custom-molded from your scan for structure and containment.
Precision fit heel locks your foot’s anchor point, minimizing slippage and maximizing motion transfer.
PERFORMANCE MATERIALS
Advanced foams for energy return and impact absorption, paired with reinforced components for lightweight strength.
Full-grain Italian leathers that are responsibly sourced, breathable, and naturally molding, with made-to-order manufacturing to reduce waste.
HOW IAMBIC WORKS
From aerospace-grade scanning to AI-driven engineering, every layer of our stack is built for precision fit and lasting performance.
SMARTPHONE SCAN & FIT ANALYSIS
Captures 20+ dimensions per foot (e.g., ball girth, heel diagonal).
Merges fit preferences (e.g., cushioning, snugness) with footwear history (e.g., past pain points, injuries).
Creates a personalized fit blueprint that goes beyond raw dimensions.
AI & DIGITAL ENGINEERING
Proprietary AI trained on 50,000+ U.S. foot scans and biomechanical datasets.
Predicts support curves, cushioning zones, and flexibility with 2 mm accuracy.
Builds a custom digital last and sole architecture from your data.
CRAFTSMANSHIP & EVOLUTION
Your digital last is translated into built-to-order shoes in Portugal.
Sole Print™ mapping tracks real-world wear patterns anticipating long-term wear patterns.
Feedback data provided to AI to refine future pairs, creating a fit that evolves with you over time.
Journal and Press
The Real Difference Between Cushion and Support in Footwear
Softer is not the same as supportive. Cushioning is a material that softens impact, support is a system of fit, fixation, and structure that keeps your foot stable on a steady platform. Learn how t...
Everything Starts With the Last: How IAMBIC Builds Fit From the Inside Out
Before leather is cut, fit starts with the last, the internal blueprint that sets heel seat, volume, posture, and stride feel. Learn how IAMBIC uses smartphone scanning, AI, and biomechanics to gen...
The Case for Leather in High-Performance Footwear
Leather is performance, and it is longevity. This article explains why full-grain leather remains a high-performance upper material, from collagen-fiber structure and measurable durability to moist...
The most interesting thing about them being crafted just for me is how well they fit. And I had never even noticed that my shoes didn't fit right. My other shoes don't hurt me - they just slosh around. With these, the heels actually stay on the whole time and it fits snugly yet still comfortably. And I'd never experienced that before. They just stay comfortable all day.
As a runner, as an athlete, just knowing that I'm doing a good service to my body is incredible. It’s the reason that I love my IAMBIC shoes. It's that precision that makes me feel safe to walk down the street, get on the subway, do my commute, bring my kids to school, and not feel concerned that I'm doing it in a shoe that doesn't fit right or that doesn't feel good.
The thing that I was surprised by the most with the precision fit is that any pressure points that I had been feeling with the shoes that I previously came in wearing were completely gone. I was wearing a shoe that wasn’t too tight. It wasn’t too loose. The sole fit just right. Total comfort. That’s the best way to put it.
I deal with chronic foot pain, and a lot of it comes from shoes that do not really fit. When I wear my IAMBICs, I notice less pain and they are incredibly comfortable. I do not worry about support, and I even get compliments on them when I am out, which feels great.
A lot of shoes feel fine for a short walk but not for hours. What I like about IAMBIC is that it feels snug and comfortable, yet substantial enough for long walks without discomfort. That matters to me, and the shoe has really delivered on that.
The first time I tried my IAMBICs, I noticed the difference right away. I have small feet, so most shoes either do not fit or are uncomfortable somewhere. Knowing these were tailored to my foot was meaningful. They are truly comfortable and still versatile in style, which is rare to find.
I think we’re all placed on this earth as unique individuals. None of us are really off the rack in terms of sizing. So for me to have that experience of having something made specifically for me that fit perfectly was something that was a little bit mind blowing. And once I got the shoes, I tried them on, they looked great, they felt great. And honestly, they fit like a glove.
In motorsport, a millimeter matters. My IAMBICs are built with that same precision, and you can feel it when you move. They remind me of the exactness you find in high-performance machines, translated into footwear.
With IAMBIC, I can be on my feet through long shoots without that usual end-of-day fatigue. I do not worry about burning out or feeling drained like I used to. They help me get through overtime and long days without thinking about pain.
They move with me and quickly became part of my day. I do not wear them only for style, I wear them because they make me feel good. The comfort and support are what keep me reaching for them.
With most shoes I am always wishing I had chosen something else. With IAMBIC, I don’t think about switching. I want everything else to feel the way these do, because they are the pair I reach for every day.
When I wear my IAMBICs, I barely notice them, and I think that says everything. The difference shows up when I switch to other high-end sneakers and immediately feel the discomfort. They fit my feet so well that comfort just feels natural.