Every IAMBIC pair begins with a 3D smartphone scan that maps over twenty biometric variables per foot. The Fit Engine translates that data into a digital last unique to your anatomy, engineered for alignment and support measured in millimeters. Each pair is shaped by European artisans who unite intelligent design with traditional craft, creating footwear that adapts to movement and performance. For us, luxury is precision and comfort is intelligence shaped into form.
Not ready to order? Take the Fit Guide Quiz to explore your precision fit and learn if IAMBIC is right for you.
Meet Sarah H.
Sarah is a former Division I lacrosse athlete turned brand strategist who approaches business with the same drive she once brought to the field. Through leadership roles at 2U and collaborations with The New York Times, NBA, and Dartmouth College, she built a reputation for balancing creative ambition with operational precision, advancing ideas that unite innovation, storytelling, and purpose.
A graduate of the School of Visual Arts and recipient of the Brand Master Award, Sarah’s strategic work has been featured in Forbes, FastCo Design, and Communication Arts. She is known for bringing discipline to creative environments, inspiring teams to think rigorously, and holding herself to the same standard she expects from the brands she builds.
We spoke with Sarah about her IAMBIC experience, how precision fit redefined comfort across long days, travel, and leadership, and why she now views footwear not as fashion but as performance equipment built for endurance and expression.
AI-tailored, custom-fit comfort for active days
Sarah’s days move between strategy meetings, client sessions, and family life, all requiring energy and presence. Traditional footwear, built on standardized sizing, often fell short under those demands. With IAMBIC’s made-to-fit pair, comfort held steady through travel and long hours, with posture support and alignment calibrated specifically to her stride. The MODEL T delivered stability, balance, and quiet confidence in motion, built for the pace of performance.
- Posture support: Alignment engineered through biometric mapping.
- Lower fatigue: Adaptive cushioning across long commutes and travel days.
- Fewer hotspots: Personalized volume that eliminates friction points.
- Consistency: Reorders preserve the same calibrated precision with every pair.
How personalization supports training, recovery, and travel
Mass sizing is inherently imprecise. Shape, arch height, and pressure patterns differ not only between individuals but also between left and right feet. IAMBIC replaces that variability with data-led precision. Using three smartphone images and a short comfort profile, the Fit Engine models over twenty biometric variables, producing a last that reflects each person’s unique structure and posture.
Every plan is reviewed by a biomechanical engineer, then handcrafted in Europe using full-grain Italian leather and adaptive foam layers for balance and durability. Over time, our Sole Print system learns from wear feedback and gait data, refining future pairs for even more precise comfort. This iterative design process creates a living fit, one that evolves as you do.
Q&A with Sarah
How did it feel wearing a true one-of-one pair of shoes crafted just for you?
Every time I put on my IAMBIC shoes, I actually feel very special. Like I know I'm going to walk out of my apartment and if someone's like, I like your shoes, I can say, they're the only ones. You could do it too, but yours are going to be different. So I think what's just really special is having something that's uniquely mine and made for me and being able to almost show that off and introduce people that that's a possibility for them as well.
How do you feel about the look and style of the shoes?
What's great about these shoes is they translate across categories. So I can wear them to work. I can wear them to dinner. I can wear them to a big meeting. And I can also wear them when maybe my feet don't feel their greatest, but I don't have to compromise not looking professional. What's so great is that I can bring that style and I can also feel really comfortable showing up.
What excites you the most about your shoes becoming more personalized with each pair through the Sole Print technology?
I'm very excited about the Sole Print technology. With my regular shoes, I can see where my foot pushes down harder or where I might be rolling over a bit. But I've never been able to fix that and get a shoe that's already adapted. I think it's incredible that your shoe can learn from your last pair, so any pain or struggle you had at one point is already fixed. With any new non-IAMBIC shoe, I have to wear it down to the right place again every time. But with Sole Print, it's incredible that a new shoe can actually read off of my old shoe and be an even more perfect fit because it's learning from my movements throughout.
I'm gonna tell you a story. Two weeks before I ran the marathon, I was wearing my marathon shoes because I don't want to wear any other shoes, and I don't want to hurt my feet. I had my feet propped up next to a campfire and I burned the bottom. I was panicked because I was like, my gosh, I'm running a marathon in two weeks and I'm going to have to buy new shoes. I did end up buying new shoes and the last week and a half leading up to my race I was so stressed out. Should I wear my old shoes? Should I wear my new shoes? And if I had had some sort of technology that knew my foot and could already sort of deliver the right thing for me, that would have been incredible because I was taking my old insoles putting them in my new shoes hoping for the best, thinking, ‘Okay, on race day, I just have to do it one time. So if my feet are broken, it'll be fine, right?’ The idea that there's a technology that could learn from the rhythm of my feet would have made it so much less scary to get a new pair of shoes. I would just feel so much relief knowing that's a possibility.
Can you describe the moment you first put on your IAMBIC shoes and felt the precision fit?
So the first time I put on my IAMBIC shoes, I was so excited to get them because I had been having foot pain from wearing the wrong size shoe. In fact, I didn't know I was wearing the wrong size shoe. And I put them on and they just worked. So it's one of those things that's just such a comfort and relief to put on something that feels good and to know that it will work for you. It’s also a relief because you're buying something that's not inexpensive. It's an investment.
And so you want an investment to feel really good. And it did. So I just felt a sense of relief putting on a pair of shoes and knowing that they were made for me, and knowing that I could walk around in them and my feet would feel good. Any pains or aches that I had from previous shoes wouldn't get worse. I wouldn't be doing a disservice to my feet. I'd actually be protecting and helping them on a journey to feel better and have IAMBIC with me along the way to do that.
How has the precision fit improved your day-to-day comfort and performance?
Day-to-day comfort and performance is improved by my IAMBIC shoes because I'm not worried that I'm going to hurt myself or that anything is going to go wrong with my feet. As a runner, as an athlete, just knowing that I'm doing a good service to my body is incredible. It’s the reason that I love my IAMBIC shoes.
It's that precision that makes me feel safe to walk down the street, get on the subway, do my commute, bring my kids to school, and not feel concerned that I'm doing it in a shoe that doesn't fit right or that doesn't feel good that's not going to help me the next day.
How has experiencing precision-fit transformed your expectations for all footwear?
I feel like I'm about to get rid of half the shoes in my closet, which sounds very bad because it's not nice for the environment. So I'll find a way to repurpose them and get them to a good place. But I just don't have the patience or the desire to wear shoes that don't feel good and don't make, don't perform.
I need to be able to do what I need to do every day. I need to be able to commute. I need to be able to bring my kids to places I need to be able to go for my run, and do my trainings. So I need to feel like the shoes that I'm wearing are adding to that or at least not doing anything to worsen that for them to be a part of my wardrobe and closet, and I think that's just table stakes now. So I've got a lot of cleanup to do in my closet because I've got a lot of shoes that are poorly fitting.
When you have a pair of shoes that fit, all the ones that don't become way more obvious and something that you're not sort of willing to deal with.
To learn more about IAMBIC, explore our MODEL T, recognized as a TIME Best Invention.
FAQs
Can I train in them or are they for work only?
The MODEL T is designed for daily wear and travel. While not a performance trainer, many athletes wear it for recovery and long walks because of its adaptive balance and posture support.
How do I start if I am new to IAMBIC?
Take the Fit Guide Quiz for personalized recommendations. If you are ready, order the MODEL T and receive your Virtual Consultation link after checkout.
How does the process work for my first pair?
Step 1: Order your MODEL T.
Step 2: Complete your smartphone scan through a guided Virtual Consultation with three photos per foot and a short comfort profile.
Step 3: We craft your pair in Portugal and ship within 4 to 6 weeks.
What if something feels off?
You are covered by our Signature Fit Guarantee with unlimited refits until it feels right.
How do they hold up with travel and weather?
European full-grain leather and adaptive construction are made for daily wear. Wipe clean after rain and condition periodically to maintain structure and longevity.
Sources
Helpful links
IAMBIC is not a medical device and is not intended to diagnose, treat, cure, monitor, or prevent specific medical conditions or illnesses.
The most interesting thing about them being crafted just for me is how well they fit. And I had never even noticed that my shoes didn't fit right. My other shoes don't hurt me - they just slosh around. With these, the heels actually stay on the whole time and it fits snugly yet still comfortably. And I'd never experienced that before. They just stay comfortable all day.
As a runner, as an athlete, just knowing that I'm doing a good service to my body is incredible. It’s the reason that I love my IAMBIC shoes. It's that precision that makes me feel safe to walk down the street, get on the subway, do my commute, bring my kids to school, and not feel concerned that I'm doing it in a shoe that doesn't fit right or that doesn't feel good.
The thing that I was surprised by the most with the precision fit is that any pressure points thatI had been feeling with the shoes that I previously came in wearing were completely gone. I was wearing a shoe that wasn't too tight. It wasn't too loose. The sole fit just right. Total comfort.That's the best way to put it.
So I suffer from chronic foot pain and I believe that a lot of that has to do with wearing shoes that actually don't fit. Whenever I wear my IAMBICs, I've noticed that I have felt less pain, which is really incredible. And they're just so comfortable. I'm not worried about the back of my heel popping out or my ankles not having enough support. Also, they're just so stylish and every time I wear them out in the street, I always get compliments, which never happens to me.
A shoe that may feel comfortable for a half hour walk is not a shoe that always feels comfort able for a three and a half hour walk. So what I like about IAMBIC is, even though the snug fit is there and it feels comfortable, it also feels substantial enough that I can walk a lot without getting any discomfort. That's just something that's especially important to me and I think the shoe has really delivered that.
The first moment that I tried on my IAMBIC shoes, I noticed a difference. I have small feet. So whenever I try on shoes, I usually expect them to not fit. If they do fit, there's usually some sort of discomfort, whether that's in the toe box or too much space or at the heel. So knowing that this shoe was tailored to my foot was really meaningful. It's rare that you find a shoe like IAMBIC that truly is comfortable, but also hits the markers of style versatility.
I think we're all placed on this earth as unique individuals. None of us are really off the rack in terms of sizing. So for me to have that experience of having something made specifically for me that fit perfectly was something that was a little bit mind blowing. And once I got the shoes, I tried them on, they looked great, they felt great. And honestly, they fit like a glove.