IAMBIC brings precision to motion through AI-tailored design and European craftsmanship. Each pair begins with a 3D smartphone scan that maps over twenty biometric points, then is handcrafted for balance, posture, and endurance. Recognized by TIME as a Best Invention and backed by the U.S. National Science Foundation, IAMBIC is redefining luxury footwear through precision-fit technology.
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Art meets innovation in the heart of New York
For one week in May, the Supercar | Art Gods x IAMBIC collection illuminated Times Square. The activation united contemporary art, motorsport culture, and AI-driven design in a statement about individuality, technology, and motion.
The campaign marked a collaboration with The Art Gods—a Miami-based artist collective—and Supercarrooms, a curator of automotive performance culture. Towering above the crossroads of the world, the display transformed a landmark into a canvas for creativity, projecting the visions of Phree, Rio, and Manny into global view.
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Three artists. One platform. Infinite stories.
The Art Gods triple drop, now available here, reframes the IAMBIC MODEL T as a living canvas. From gold detailing to portal-inspired gradients, each design reimagines movement as expression.
Each artist—Phree, Rio, and Manny—brings a distinct visual language: raw energy, philosophy of resilience, and cosmic abstraction. Together, they form a dialogue about heritage, transformation, and the human connection to motion.
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Brex: a champion of creative innovation
This Times Square activation was made possible through an ongoing partnership with Brex, continuing the collaboration that began during New York Fashion Week. Their support highlights emerging creators and performance-driven brands redefining modern culture.
Together, we continue to expand what is possible for precision-fit footwear, artistry, and innovation.
From Miami to Manhattan. From fit to future.
The Supercar Art Gods x IAMBIC collection remains available for a limited time. Each pair stands as both artwork and innovation—a fusion of collaboration, individuality, and technology.
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Experience comfort built for you
Every IAMBIC pair begins with data and ends in design. From your scan to your stride, each detail is shaped for alignment, longevity, and movement. Whether through art or engineering, precision-fit begins with you.
Already scanned? Explore the MODEL T and experience your custom fit.
The most interesting thing about them being crafted just for me is how well they fit. And I hadnever even noticed that my shoes didn't fit right. My other shoes don't hurt me - they just slosharound. With these, the heels actually stay on the whole time and it fits snugly yet stillcomfortably. And I'd never experienced that before. They just stay comfortable all day.
As a runner, as an athlete, just knowing that I'm doing a good service to my body is incredible.It’s the reason that I love my IAMBIC shoes. It's that precision that makes me feel safe to walkdown the street, get on the subway, do my commute, bring my kids to school, and not feelconcerned that I'm doing it in a shoe that doesn't fit right or that doesn't feel good.
The thing that I was surprised by the most with the precision fit is that any pressure points thatI had been feeling with the shoes that I previously came in wearing were completely gone. I waswearing a shoe that wasn't too tight. It wasn't too loose. The sole fit just right. Total comfort.That's the best way to put it.
So I suffer from chronic foot pain and I believe that a lot of that has to do with wearing shoesthat actually don't fit. Whenever I wear my IAMBICs, I've noticed that I have felt less pain,which is really incredible. And they're just so comfortable. I'm not worried about the back of my heel popping out or my ankles not having enough support. Also, they're just so stylish andevery timeI wear them out in the street, I always get compliments, which never happens to me.
A shoe that may feel comfortable for a half hour walk is not a shoe that always feels comfortablefor a three and a half hour walk. So what I like about IAMBIC is, even though the snug fit isthere and it feels comfortable, it also feels substantial enough that I can walk a lot withoutgetting any discomfort. That's just something that's especially important to me and I think theshoe has really delivered that.
The first moment that I tried on my IAMBIC shoes, I noticed a difference. I have small feet. So whenever I try on shoes, I usually expect them to not fit. If they do fit, there's usually some sort of discomfort, whether that's in the toe box or too much space or at the heel. So knowing that this shoe was tailored to my foot was really meaningful. It's rare that you find a shoe like IAMBIC that truly is comfortable, but also hits the markers of style versatility.
I think we're all placed on this earth as unique individuals. None of us are really off the rack in terms of sizing. So for me to have that experience of having something made specifically for me that fit perfectly was something that was a little bit mind blowing. And once I got the shoes, I tried them on, they looked great, they felt great. And honestly, they fit like a glove.