From Track to Canvas to the City’s Biggest Stage
For one powerful week in May, the Supercar | Art Gods x IAMBIC collection lit up Times Square.
The campaign marked a first-of-its-kind collaboration with The Art Gods—a Miami-based artist collective—and Supercarrooms, a curator of global automotive culture and design.
Towering above the crossroads of the world, the billboard brought high art and high tech into full public view, projecting the bold visions of the three artists—Phree, Rio, and Manny, collectively known as The Art Gods—into a space typically reserved for global icons and commercial giants.
As a billboard, it became more than a moment. It was a portal—a window into the future of footwear, where culture, identity, and movement converge.
Three Artists. One Platform. Infinite Stories.
The Art Gods triple drop, now available at iambic.co/art-gods, reframes the IAMBIC MODEL T as a living canvas. From kintsugi-gold accents to electric portals and abstract symbolism, the collection transforms precision-fit footwear into a medium for meaning.
Each design tells a story—and together, they form a conversation about power, ancestry, and possibility. The kind of conversation that belongs in galleries, on racetracks, and now, in the skyline.
Brex: A Champion for Creative Innovation
We’re proud to have partnered with Brex to bring this vision to life—our second billboard collaboration after a powerful debut together during New York Fashion Week in February. Their belief in bold storytelling and emerging brands has given us a platform that few startups ever reach, and a chance to position IAMBIC as both a cultural force and a category pioneer.
From Miami to Manhattan. From Fit to Future.
The Supercar Art Gods x IAMBIC collection is still available—but not for long.
Limited pairs. Limitless resonance.
→ Discover the Collection
As a runner, as an athlete, just knowing that I'm doing a good service to my body is incredible.It’s the reason that I love my IAMBIC shoes. It's that precision that makes me feel safe to walkdown the street, get on the subway, do my commute, bring my kids to school, and not feelconcerned that I'm doing it in a shoe that doesn't fit right or that doesn't feel good.
The most interesting thing about them being crafted just for me is how well they fit. And I hadnever even noticed that my shoes didn't fit right. My other shoes don't hurt me - they just slosharound. With these, the heels actually stay on the whole time and it fits snugly yet stillcomfortably. And I'd never experienced that before. They just stay comfortable all day.
The thing that I was surprised by the most with the precision fit is that any pressure points thatI had been feeling with the shoes that I previously came in wearing were completely gone. I waswearing a shoe that wasn't too tight. It wasn't too loose. The sole fit just right. Total comfort.That's the best way to put it.
So I suffer from chronic foot pain and I believe that a lot of that has to do with wearing shoesthat actually don't fit. Whenever I wear my IAMBICs, I've noticed that I have felt less pain,which is really incredible. And they're just so comfortable. I'm not worried about the back of my heel popping out or my ankles not having enough support. Also, they're just so stylish andevery timeI wear them out in the street, I always get compliments, which never happens to me.
A shoe that may feel comfortable for a half hour walk is not a shoe that always feels comfortablefor a three and a half hour walk. So what I like about IAMBIC is, even though the snug fit isthere and it feels comfortable, it also feels substantial enough that I can walk a lot withoutgetting any discomfort. That's just something that's especially important to me and I think theshoe has really delivered that.
The first moment that I tried on my IAMBIC shoes, I noticed a difference. I have small feet. So whenever I try on shoes, I usually expect them to not fit. If they do fit, there's usually some sort of discomfort, whether that's in the toe box or too much space or at the heel. So knowing that this shoe was tailored to my foot was really meaningful. It's rare that you find a shoe like IAMBIC that truly is comfortable, but also hits the markers of style versatility.
I think we're all placed on this earth as unique individuals. None of us are really off the rack in terms of sizing. So for me to have that experience of having something made specifically for me that fit perfectly was something that was a little bit mind blowing. And once I got the shoes, I tried them on, they looked great, they felt great. And honestly, they fit like a glove.