IAMBIC creates AI-tailored footwear engineered for the way people move. Each pair begins with a simple smartphone scan and comfort profile, then our proprietary Fit Engine analyzes over 20 biometric data points to design a digital last unique to every individual.
Handcrafted in Portugal from full-grain Italian leather, every shoe combines European craftsmanship with advanced biomechanics. Recognized as a TIME Best Invention, IAMBIC merges science, design, and movement into one form where comfort meets precision.
Not ready to order? Take the Fit Guide Quiz for personalized fit guidance.
Inc.’s eighth annual Female Founders list highlights the top business leaders transforming industries and solving global challenges.
New York, NY — Inc., the premier media brand for entrepreneurs, has named Maeve Wang, Co-founder and CEO of IAMBIC, to its 2025 Inc. Female Founders list. Recognized for revolutionizing the $400B global footwear industry, Wang is leading a movement to make AI-driven, precision-fit footwear accessible to all, solving an age-old fit problem that affects over 25% of people worldwide.
Inc. Female Founders 500
Maeve Wang joins an elite cohort of 500 women leaders whose companies collectively generated $9B in revenue and raised $10.6B in funding during 2024. Selected through a three-round evaluation, honorees are chosen for measurable growth, industry disruption, and leadership impact.
“I’ve spent my career at the intersection of retail and technology, watching people struggle with shoes that never quite fit,” said Wang. “IAMBIC goes beyond being a better shoe. It is about transforming how people experience footwear. Being recognized by Inc. affirms our mission to make precision-fit accessible to everyone.”
Inc.’s editors evaluate thousands of applicants, assessing both data-driven metrics and qualitative impact in innovation, accessibility, and economic influence.
AI-powered innovation backed by science
IAMBIC’s technology converts smartphone scans into precision-fit footwear using AI analysis. Developed through government-backed research and real-world testing, it delivers bespoke-level comfort without the bespoke price. Each model reflects biometric precision down to the millimeter.
The MODEL T integrates technology, biomechanics, and design into a single experience. Recognized by TIME, Techstars, and the National Science Foundation, it represents the evolution of footwear from static sizing to adaptive precision.
“Female founders know what struggle is, but they are also experts of adaptability and creativity. Their leadership is vital to progress.”
— Diana Ransom, Executive Editor, Inc.
See the full 2025 list
To view the complete 2025 Inc. Female Founders list, visit inc.com/female-founders. Learn more about IAMBIC’s technology in Technology and How Custom-Fit Shoes Work.
Not ready to order? Use the Fit Guide Quiz for personalized fit guidance.
About Inc.
Inc. is the leading platform for entrepreneurs and business leaders shaping the future. Through journalism and events, it celebrates innovation and growth across industries. Learn more at inc.com.
FAQs
Do I need to take the Fit Guide Quiz before ordering?
No. You can go straight to the MODEL T page to order. If you prefer a guided experience, take the Fit Guide Quiz for personalized fit guidance.
How long does delivery take?
Most orders ship within four to six weeks after your smartphone consultation. Learn more in How Custom-Fit Shoes Work.
What makes IAMBIC different from wide sizing?
“Wide” adds width but ignores shape and depth. IAMBIC captures full foot geometry to design a digital last shaped for balance and alignment. Read IAMBIC 101 to learn more.
Is my data secure?
Your data is encrypted, stored securely, and never sold. It is used only to craft your pair and manage refits. See Technology for details.
The most interesting thing about them being crafted just for me is how well they fit. And I had never even noticed that my shoes didn't fit right. My other shoes don't hurt me - they just slosh around. With these, the heels actually stay on the whole time and it fits snugly yet still comfortably. And I'd never experienced that before. They just stay comfortable all day.
As a runner, as an athlete, just knowing that I'm doing a good service to my body is incredible. It’s the reason that I love my IAMBIC shoes. It's that precision that makes me feel safe to walk down the street, get on the subway, do my commute, bring my kids to school, and not feel concerned that I'm doing it in a shoe that doesn't fit right or that doesn't feel good.
The thing that I was surprised by the most with the precision fit is that any pressure points that I had been feeling with the shoes that I previously came in wearing were completely gone. I was wearing a shoe that wasn’t too tight. It wasn’t too loose. The sole fit just right. Total comfort. That’s the best way to put it.
I deal with chronic foot pain, and a lot of it comes from shoes that do not really fit. When I wear my IAMBICs, I notice less pain and they are incredibly comfortable. I do not worry about support, and I even get compliments on them when I am out, which feels great.
A lot of shoes feel fine for a short walk but not for hours. What I like about IAMBIC is that it feels snug and comfortable, yet substantial enough for long walks without discomfort. That matters to me, and the shoe has really delivered on that.
The first time I tried my IAMBICs, I noticed the difference right away. I have small feet, so most shoes either do not fit or are uncomfortable somewhere. Knowing these were tailored to my foot was meaningful. They are truly comfortable and still versatile in style, which is rare to find.
I think we’re all placed on this earth as unique individuals. None of us are really off the rack in terms of sizing. So for me to have that experience of having something made specifically for me that fit perfectly was something that was a little bit mind blowing. And once I got the shoes, I tried them on, they looked great, they felt great. And honestly, they fit like a glove.
In motorsport, a millimeter matters. My IAMBICs are built with that same precision, and you can feel it when you move. They remind me of the exactness you find in high-performance machines, translated into footwear.
With IAMBIC, I can be on my feet through long shoots without that usual end-of-day fatigue. I do not worry about burning out or feeling drained like I used to. They help me get through overtime and long days without thinking about pain.
They move with me and quickly became part of my day. I do not wear them only for style, I wear them because they make me feel good. The comfort and support are what keep me reaching for them.
With most shoes I am always wishing I had chosen something else. With IAMBIC, I don’t think about switching. I want everything else to feel the way these do, because they are the pair I reach for every day.
When I wear my IAMBICs, I barely notice them, and I think that says everything. The difference shows up when I switch to other high-end sneakers and immediately feel the discomfort. They fit my feet so well that comfort just feels natural.