Summary
IAMBISPHERE is IAMBIC’s user research program, built as a co-creation community for people who love shoes, technology, and product innovation. In this short video, our team shares why we created IAMBISPHERE, how it helps us learn directly from real-world fit needs, and how you can join.
Key Takeaways:
- IAMBISPHERE = co-creation in action: a community that helps shape what we build through direct collaboration.
- Built around real fit needs: designed to hear from everyday people about what they want from their shoes.
- A shared space to talk about fit: a forum where people can discuss fit issues comfortably, and where IAMBIC can act on what we learn.
- How to join: visit iambic.co to learn more.
Transcript
IAMBISPHERE is our team’s user research program. It’s a community of men and women who love shoes, love technology, love what we do, with a few sneaker heads thrown in. And the reason why we established it is because co-creation and collaboration are at the center of everything we do.
And so we really want to connect with everyday people to understand what it is that they want, that they need from their shoes. One in four people suffer from poor footwear fit, but it’s a silent epidemic because people don’t feel comfortable talking about it.
And so we wanted to create a forum where they could do that, and where we could actually act on what it is that we learn from them. So if you are someone who wants to be part of it, visit www.iambic.co to learn more.
And so we really want to connect with everyday people to understand what it is that they want, that they need from their shoes. One in four people suffer from poor footwear fit, but it’s a silent epidemic because people don’t feel comfortable talking about it.
And so we wanted to create a forum where they could do that, and where we could actually act on what it is that we learn from them. So if you are someone who wants to be part of it, visit www.iambic.co to learn more.
