Summary
Maeve Wang, co-founder and CEO of IAMBIC, introduces the Miami launch of IAMBIC’s first collaboration collection, Supercar Art Gods x IAMBIC. She explains the “triple drop” concept, how each artist edition (Phree, Rio, Manny) comes with an immersive creative journey, and why motorsport and supercars inspired the MODEL T. Maeve also shares how IAMBIC uses smartphone scanning and AI to deliver precision fit down to the millimeter, plus the Miami partners who helped bring the collaboration to life, and the collection’s permanent placement in the Miami Shoe Museum.
Key Takeaways:
- The launch is in Miami, introducing IAMBIC’s first collab collection: Supercar Art Gods x IAMBIC.
- It is described as a triple drop, featuring artist editions by Phree, Rio, and Manny, each with a full creative journey experience.
- Maeve connects the inspiration to Formula 1, where precision engineering and sculptural beauty come together in harmony.
- IAMBIC’s approach centers AI-tailored precision fit, built from smartphone scans and data, personalized down to the millimeter.
- The MODEL T is designed with motorsport inspiration, including chassis-like construction, a multi-compound sole, and tread details designed to support refinement over time.
- The collaboration was enabled through Miami’s culture and technology ecosystem, including the Miami Downtown Development Authority, Elo, and Supercar Rooms.
- MODEL T and archival Supercar Art Gods pairs will have a permanent home in the Miami Shoe Museum, alongside historic footwear icons.
- The video ends with an invitation to a small early group to enter the new collection experience via the link in bio.
Transcript
Hi everyone. I’m Maeve Wang, co-founder and CEO of IAMBIC.
And we are here today in Miami for the launch of IAMBIC’s first collab collection. And it is called Supercar Art Gods x IAMBIC.
This is not just a normal drop. It’s a triple drop. And this is not just a shoe. It is an AI-tailored shoe wrapped in a whole artist journey. When you select the Phree edition, the Rio edition, the Manny edition, you’re getting not just a shoe, but you are entering a whole creative experience where you’ll learn about the full design process from start to finish and how these artists are bringing their unique perspectives to footwear through the lens of supercars and creativity and individuality and expression.
Now, I’m also here to answer your burning question of what in the world do shoes have to do with AI, have to do with art and supercars? And it all started 5 years ago when I got into F1. And what initially captured my attention was the spectacle of it, the speed, the thrill, the sound. But what really kept my attention was how it’s at this intersection of precision engineering, of sculptural beauty, of this need for so many different moving parts to come together and work in perfect harmony to get a piece of art from starting line to finish line in one piece fastest. That became a lens that I use to view our world around me.
And I noticed one thing in the objects and tools that we use every day. Shoes in particular are really special. Shoes are the only thing that we use every day we step out our front doors that have to support our entire bodies. So don’t they deserve to fit? In today’s mass-produced footwear, shoes are designed around guesswork, not people, and standard sizes are blunt tools. On the other hand, true made to fit has been this dying craft that hasn’t changed in centuries, limited to old-fashioned dress shoes and boots. But in an age where we are moving towards commercial space travel and self-driving cars, why are we settling for such limited options? Don’t shoes deserve the same level of care and precision and excellence that we know we’re capable of?
IAMBIC is bringing AI-tailored precision fit shoes to the world. Through our technology, we transform smartphone scans and data into custom fit shoes for you, personalized down to the millimeter. We’re a team of biomedical engineers and industrial designers who spent 5 years in government funded R&D to bring this vision to life. Just like supercars, we live at this intersection of precision engineering, of art, and science.
And our MODEL T shoe, the silhouette that you see here today, every aspect of it has been designed with motorsport inspiration in mind. From its construction as a custom built chassis, along with its multi-compound rubber sole, along with even tire tread and tire wear bars that can study and collect data on your walking patterns to fine-tune every new pair.
We are here in Miami because of its unique intersection of culture and technology. Thanks to the Miami Downtown Development Authority, Miami DDA, who met us in New York City and discovered what we bring to the table, and invited us to experience all the possibilities here. That is how we came across Elo and Supercar Rooms. That is how we came across the Art Gods. When we met Elo, we understood that his vision for creating a whole new world around cars really aligned with our vision of how we’re creating a whole new world around shoes. And with the Art Gods, we are so honored to develop a unique collection, one that allows you to experience the totality of what technology and art can bring to the table.
We are so honored to share that IAMBIC’s MODEL T shoe and archival pairs from our Supercar Art Gods collection will have a permanent home in the Miami Shoe Museum because we’re already making history, alongside legends like Ferragamo, alongside pairs dating back to the 15th century. And when future generations look back, they’ll have seen IAMBIC as inevitable when everyone is wearing precision fit shoes. And when future generations look back, they will wonder why we ever accepted anything less than shoes that we love that fit us perfectly.
So, if this vision resonates with you, we’re inviting a small group of people to walk with us early and to enter this new collection and this new experience in the way that we’re delivering it. And if that’s something that excites you, check out the link in our bio.
And we are here today in Miami for the launch of IAMBIC’s first collab collection. And it is called Supercar Art Gods x IAMBIC.
This is not just a normal drop. It’s a triple drop. And this is not just a shoe. It is an AI-tailored shoe wrapped in a whole artist journey. When you select the Phree edition, the Rio edition, the Manny edition, you’re getting not just a shoe, but you are entering a whole creative experience where you’ll learn about the full design process from start to finish and how these artists are bringing their unique perspectives to footwear through the lens of supercars and creativity and individuality and expression.
Now, I’m also here to answer your burning question of what in the world do shoes have to do with AI, have to do with art and supercars? And it all started 5 years ago when I got into F1. And what initially captured my attention was the spectacle of it, the speed, the thrill, the sound. But what really kept my attention was how it’s at this intersection of precision engineering, of sculptural beauty, of this need for so many different moving parts to come together and work in perfect harmony to get a piece of art from starting line to finish line in one piece fastest. That became a lens that I use to view our world around me.
And I noticed one thing in the objects and tools that we use every day. Shoes in particular are really special. Shoes are the only thing that we use every day we step out our front doors that have to support our entire bodies. So don’t they deserve to fit? In today’s mass-produced footwear, shoes are designed around guesswork, not people, and standard sizes are blunt tools. On the other hand, true made to fit has been this dying craft that hasn’t changed in centuries, limited to old-fashioned dress shoes and boots. But in an age where we are moving towards commercial space travel and self-driving cars, why are we settling for such limited options? Don’t shoes deserve the same level of care and precision and excellence that we know we’re capable of?
IAMBIC is bringing AI-tailored precision fit shoes to the world. Through our technology, we transform smartphone scans and data into custom fit shoes for you, personalized down to the millimeter. We’re a team of biomedical engineers and industrial designers who spent 5 years in government funded R&D to bring this vision to life. Just like supercars, we live at this intersection of precision engineering, of art, and science.
And our MODEL T shoe, the silhouette that you see here today, every aspect of it has been designed with motorsport inspiration in mind. From its construction as a custom built chassis, along with its multi-compound rubber sole, along with even tire tread and tire wear bars that can study and collect data on your walking patterns to fine-tune every new pair.
We are here in Miami because of its unique intersection of culture and technology. Thanks to the Miami Downtown Development Authority, Miami DDA, who met us in New York City and discovered what we bring to the table, and invited us to experience all the possibilities here. That is how we came across Elo and Supercar Rooms. That is how we came across the Art Gods. When we met Elo, we understood that his vision for creating a whole new world around cars really aligned with our vision of how we’re creating a whole new world around shoes. And with the Art Gods, we are so honored to develop a unique collection, one that allows you to experience the totality of what technology and art can bring to the table.
We are so honored to share that IAMBIC’s MODEL T shoe and archival pairs from our Supercar Art Gods collection will have a permanent home in the Miami Shoe Museum because we’re already making history, alongside legends like Ferragamo, alongside pairs dating back to the 15th century. And when future generations look back, they’ll have seen IAMBIC as inevitable when everyone is wearing precision fit shoes. And when future generations look back, they will wonder why we ever accepted anything less than shoes that we love that fit us perfectly.
So, if this vision resonates with you, we’re inviting a small group of people to walk with us early and to enter this new collection and this new experience in the way that we’re delivering it. And if that’s something that excites you, check out the link in our bio.
The most interesting thing about them being crafted just for me is how well they fit. And I had never even noticed that my shoes didn't fit right. My other shoes don't hurt me - they just slosh around. With these, the heels actually stay on the whole time and it fits snugly yet still comfortably. And I'd never experienced that before. They just stay comfortable all day.
As a runner, as an athlete, just knowing that I'm doing a good service to my body is incredible. It’s the reason that I love my IAMBIC shoes. It's that precision that makes me feel safe to walk down the street, get on the subway, do my commute, bring my kids to school, and not feel concerned that I'm doing it in a shoe that doesn't fit right or that doesn't feel good.
The thing that I was surprised by the most with the precision fit is that any pressure points that I had been feeling with the shoes that I previously came in wearing were completely gone. I was wearing a shoe that wasn’t too tight. It wasn’t too loose. The sole fit just right. Total comfort. That’s the best way to put it.
I deal with chronic foot pain, and a lot of it comes from shoes that do not really fit. When I wear my IAMBICs, I notice less pain and they are incredibly comfortable. I do not worry about support, and I even get compliments on them when I am out, which feels great.
A lot of shoes feel fine for a short walk but not for hours. What I like about IAMBIC is that it feels snug and comfortable, yet substantial enough for long walks without discomfort. That matters to me, and the shoe has really delivered on that.
The first time I tried my IAMBICs, I noticed the difference right away. I have small feet, so most shoes either do not fit or are uncomfortable somewhere. Knowing these were tailored to my foot was meaningful. They are truly comfortable and still versatile in style, which is rare to find.
I think we’re all placed on this earth as unique individuals. None of us are really off the rack in terms of sizing. So for me to have that experience of having something made specifically for me that fit perfectly was something that was a little bit mind blowing. And once I got the shoes, I tried them on, they looked great, they felt great. And honestly, they fit like a glove.
In motorsport, a millimeter matters. My IAMBICs are built with that same precision, and you can feel it when you move. They remind me of the exactness you find in high-performance machines, translated into footwear.
With IAMBIC, I can be on my feet through long shoots without that usual end-of-day fatigue. I do not worry about burning out or feeling drained like I used to. They help me get through overtime and long days without thinking about pain.
They move with me and quickly became part of my day. I do not wear them only for style, I wear them because they make me feel good. The comfort and support are what keep me reaching for them.
With most shoes I am always wishing I had chosen something else. With IAMBIC, I don’t think about switching. I want everything else to feel the way these do, because they are the pair I reach for every day.
When I wear my IAMBICs, I barely notice them, and I think that says everything. The difference shows up when I switch to other high-end sneakers and immediately feel the discomfort. They fit my feet so well that comfort just feels natural.