Featured on The Jonathan Schultz Podcast: Maeve Wang's Journey Towards AI-Tailored Shoes

IAMBIC CEO Maeve Wang featured on The Jonathan Schultz Podcast discussing her journey building AI-tailored footwear and redefining comfort through technology.

IAMBIC unites AI-driven precision with European craftsmanship to create footwear measured in millimeters, not sizes. Each pair begins with your unique 3D scan and is shaped to your movement, posture, and daily rhythm, engineered for enduring comfort through long days and long miles.

Our approach combines technology developed with leading biomechanical researchers and artisans in Portugal who handcraft every detail. The result is comfort that feels intuitive from the first wear and precision that holds over time.

See MODEL T details

Not ready to order? Take the Fit Guide Quiz for personalized fit guidance.


Beyond the Sole with Maeve Wang

IAMBIC CEO Maeve Wang shared insights into the journey behind IAMBIC’s AI-tailored, sizeless footwear on the latest episode of The Jonathan Schultz Podcast. The conversation explores how AI and engineering merge with European craft to deliver comfort that holds through long days.


Inside the conversation

In “Beyond the Sole with Maeve Wang, CEO and Founder of IAMBIC Footwear,” Maeve shares how IAMBIC is redefining comfort, fit, and sustainability through intelligent design. Each pair begins with a guided smartphone scan and personal comfort profile, translated by AI into a digital last and then handcrafted in Europe.

  • Fit without sizes: AI-tailored geometry shaped from your unique 3D data
  • Enduring comfort: posture balance and stability built for meetings, flights, and long days
  • Conscious craft: made-to-order production aligned with slow fashion principles
Top view of IAMBIC MODEL T white leather precision-fit shoes featuring green detailing and custom insole design on wood background.

Listen to the podcast


About Jonathan Schultz and his podcast

Jonathan (Jon) Schultz is a real estate and technology investor and the Co-Founder of Onyx Equities. He hosts The Jon Schultz Podcast: The Myth of Overnight Success, where founders and leaders share the unfiltered realities behind meaningful achievements.

The show examines leadership, innovation, and resilience through candid conversations that reveal how true progress takes time. Maeve’s story brings a new dimension, showing how deep tech and European craftsmanship can redefine comfort and performance.

Listen to the full series on Apple Podcasts or visit jonschultz.com.


How to get started

Ready to order? Visit the MODEL T page and place your order. After checkout, you’ll complete a smartphone Virtual Consultation (3-image foot scan and short comfort survey).

Not ready to order? Take the Fit Guide Quiz for personalized fit guidance and to learn whether IAMBIC is right for you.

See MODEL T details

Most orders ship in about 4–6 weeks after your consultation upload. Covered by our Signature Fit Guarantee with unlimited refits.


FAQs

What’s the scan like?

Your precision fit begins with a guided 3-image smartphone scan, captured while standing on 4 sheets of white printer paper. The web app directs each angle and distance to record your true geometry. See the Virtual Consultation Guide for details.

How accurate is it?

Our Fit Engine translates each scan into a digital last with millimeter-level accuracy when captured as directed. Learn more about how precision becomes comfort in IAMBIC 101 and explore the science behind it in Technology.

What recognition has IAMBIC received?

Honored as a TIME Best Invention and supported by the U.S. National Science Foundation for innovation in biomechanical design and fit technology.

Where can I read more about the approach?

Discover how each pair is shaped through data and craftsmanship in How Custom-Fit Shoes Work, explore fundamentals in IAMBIC 101, and learn more about our platform on the Technology page.


Helpful links


Source

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