When it comes to footwear, finding the perfect fit has long been a challenge. One in four people don’t fit into standard shoe sizes, often leading to discomfort, pain, and even long-term foot problems. That’s where IAMBIC, a revolutionary AI-driven custom-fit shoe brand, steps in to transform the way we think about footwear.
A New Era of Precision Fit Shoes
As Forbes highlighted in an article by Nadja Sayej, IAMBIC is breaking away from traditional shoe sizing models to create sizeless, AI-optimized sneakers tailored to each individual's foot shape and comfort preferences.
“We are making an AI-driven precision fit sneaker because we’re interested in making footwear innovative,” says IAMBIC co-founder Maeve Wang.
Traditional mass-produced shoes only truly fit 33% of people, while another 40% experience only a tolerable fit. The remaining population suffers from poorly fitted shoes, leading to blisters, calluses, and even permanent injuries. IAMBIC aims to solve this issue through advanced 3D foot scanning technology, delivering precision fit sneakers that adapt to an individual’s unique foot shape.
The Science Behind IAMBIC’s Custom Shoes
IAMBIC’s approach combines the art of shoemaking with cutting-edge technology. Customers experience a multi-step process to ensure the perfect fit:
1. 3D Foot Scan: A detailed scan captures the full 360-degree profile of each foot.
2. Personal Consultation: Customers discuss their shoe history, preferences, and foot pain.
3. Precision Fit Shoe: Delivered after fine-tuning the design for optimal comfort and performance.
Unlike traditional orthopedic shoes, IAMBIC’s focus is on preventative foot health. The goal is to create a shoe that feels so natural and supportive that wearers never have to reach the point of needing medical intervention.
“We are using up to 20 variables that go beyond the length and width of the feet,” explains co-founder Raza Hassan. “The whole 3D profile of your foot and comfort preferences are taken into consideration.”
AI-Driven Innovation Backed by the National Science Foundation
IAMBIC isn’t just another shoe brand—it’s an NSF-funded footwear technology company leveraging AI and data science to redefine comfort. With the support of a National Science Foundation (NSF) grant, IAMBIC is building a future where everyone can experience precision-fit shoes without the price tag of traditional bespoke footwear.
In the coming year, IAMBIC plans to launch a mobile app, allowing customers to scan their feet using their smartphones and order a precision-fit sneaker from anywhere.
“The mission is to popularize science in the community and provide that to people,” says Hassan.
How to Experience IAMBIC’s Precision Fit Technology
IAMBIC’s custom-fit sneakers are designed for those who refuse to compromise on comfort, performance, and style. Whether you’re looking to prevent foot pain or seeking a sneaker that truly fits, IAMBIC offers a next-generation solution.
Read the Full Forbes Feature
Forbes’ Nadja Sayej dives deep into IAMBIC’s revolutionary approach to footwear. Read the full article here: IAMBIC Creates ‘Sizeless’ Shoes That Are Good For Your Feet
Get Your AI-Tailored, Custom-Fit Shoes
Want to experience AI-driven footwear innovation for yourself? Discover IAMBIC's MODEL T to learn more and join the movement toward precision-fit, sizeless shoes.
As a runner, as an athlete, just knowing that I'm doing a good service to my body is incredible.It’s the reason that I love my IAMBIC shoes. It's that precision that makes me feel safe to walkdown the street, get on the subway, do my commute, bring my kids to school, and not feelconcerned that I'm doing it in a shoe that doesn't fit right or that doesn't feel good.
The most interesting thing about them being crafted just for me is how well they fit. And I hadnever even noticed that my shoes didn't fit right. My other shoes don't hurt me - they just slosharound. With these, the heels actually stay on the whole time and it fits snugly yet stillcomfortably. And I'd never experienced that before. They just stay comfortable all day.
The thing that I was surprised by the most with the precision fit is that any pressure points thatI had been feeling with the shoes that I previously came in wearing were completely gone. I waswearing a shoe that wasn't too tight. It wasn't too loose. The sole fit just right. Total comfort.That's the best way to put it.
So I suffer from chronic foot pain and I believe that a lot of that has to do with wearing shoesthat actually don't fit. Whenever I wear my IAMBICs, I've noticed that I have felt less pain,which is really incredible. And they're just so comfortable. I'm not worried about the back of my heel popping out or my ankles not having enough support. Also, they're just so stylish andevery timeI wear them out in the street, I always get compliments, which never happens to me.
A shoe that may feel comfortable for a half hour walk is not a shoe that always feels comfortablefor a three and a half hour walk. So what I like about IAMBIC is, even though the snug fit isthere and it feels comfortable, it also feels substantial enough that I can walk a lot withoutgetting any discomfort. That's just something that's especially important to me and I think theshoe has really delivered that.