IAMBIC unites AI-driven precision with European craftsmanship to create footwear measured in millimeters, not sizes. Each pair begins with your unique 3D scan and is shaped to your movement, posture, and daily rhythm, engineered for enduring comfort through long days and long miles.
Our approach combines technology developed with leading biomechanical researchers and artisans in Portugal who handcraft every detail. The result is comfort that feels intuitive from the first wear and precision that holds over time.
Not ready to order? Take the Fit Guide Quiz for personalized fit guidance.
Beyond the Sole with Maeve Wang
IAMBIC CEO Maeve Wang shared insights into the journey behind IAMBIC’s AI-tailored, sizeless footwear on the latest episode of The Jonathan Schultz Podcast. The conversation explores how AI and engineering merge with European craft to deliver comfort that holds through long days.
Inside the conversation
In “Beyond the Sole with Maeve Wang, CEO and Founder of IAMBIC Footwear,” Maeve shares how IAMBIC is redefining comfort, fit, and sustainability through intelligent design. Each pair begins with a guided smartphone scan and personal comfort profile, translated by AI into a digital last and then handcrafted in Europe.
- Fit without sizes: AI-tailored geometry shaped from your unique 3D data
- Enduring comfort: posture balance and stability built for meetings, flights, and long days
- Conscious craft: made-to-order production aligned with slow fashion principles
About Jonathan Schultz and his podcast
Jonathan (Jon) Schultz is a real estate and technology investor and the Co-Founder of Onyx Equities. He hosts The Jon Schultz Podcast: The Myth of Overnight Success, where founders and leaders share the unfiltered realities behind meaningful achievements.
The show examines leadership, innovation, and resilience through candid conversations that reveal how true progress takes time. Maeve’s story brings a new dimension, showing how deep tech and European craftsmanship can redefine comfort and performance.
Listen to the full series on Apple Podcasts or visit jonschultz.com.
How to get started
Ready to order? Visit the MODEL T page and place your order. After checkout, you’ll complete a smartphone Virtual Consultation (3-image foot scan and short comfort survey).
Not ready to order? Take the Fit Guide Quiz for personalized fit guidance and to learn whether IAMBIC is right for you.
Most orders ship in about 4–6 weeks after your consultation upload. Covered by our Signature Fit Guarantee with unlimited refits.
FAQs
What’s the scan like?
Your precision fit begins with a guided 3-image smartphone scan, captured while standing on 4 sheets of white printer paper. The web app directs each angle and distance to record your true geometry. See the Virtual Consultation Guide for details.
How accurate is it?
Our Fit Engine translates each scan into a digital last with millimeter-level accuracy when captured as directed. Learn more about how precision becomes comfort in IAMBIC 101 and explore the science behind it in Technology.
What recognition has IAMBIC received?
Honored as a TIME Best Invention and supported by the U.S. National Science Foundation for innovation in biomechanical design and fit technology.
Where can I read more about the approach?
Discover how each pair is shaped through data and craftsmanship in How Custom-Fit Shoes Work, explore fundamentals in IAMBIC 101, and learn more about our platform on the Technology page.
The most interesting thing about them being crafted just for me is how well they fit. And I hadnever even noticed that my shoes didn't fit right. My other shoes don't hurt me - they just slosharound. With these, the heels actually stay on the whole time and it fits snugly yet stillcomfortably. And I'd never experienced that before. They just stay comfortable all day.
As a runner, as an athlete, just knowing that I'm doing a good service to my body is incredible.It’s the reason that I love my IAMBIC shoes. It's that precision that makes me feel safe to walkdown the street, get on the subway, do my commute, bring my kids to school, and not feelconcerned that I'm doing it in a shoe that doesn't fit right or that doesn't feel good.
The thing that I was surprised by the most with the precision fit is that any pressure points thatI had been feeling with the shoes that I previously came in wearing were completely gone. I waswearing a shoe that wasn't too tight. It wasn't too loose. The sole fit just right. Total comfort.That's the best way to put it.
So I suffer from chronic foot pain and I believe that a lot of that has to do with wearing shoesthat actually don't fit. Whenever I wear my IAMBICs, I've noticed that I have felt less pain,which is really incredible. And they're just so comfortable. I'm not worried about the back of my heel popping out or my ankles not having enough support. Also, they're just so stylish andevery timeI wear them out in the street, I always get compliments, which never happens to me.
A shoe that may feel comfortable for a half hour walk is not a shoe that always feels comfortablefor a three and a half hour walk. So what I like about IAMBIC is, even though the snug fit isthere and it feels comfortable, it also feels substantial enough that I can walk a lot withoutgetting any discomfort. That's just something that's especially important to me and I think theshoe has really delivered that.
The first moment that I tried on my IAMBIC shoes, I noticed a difference. I have small feet. So whenever I try on shoes, I usually expect them to not fit. If they do fit, there's usually some sort of discomfort, whether that's in the toe box or too much space or at the heel. So knowing that this shoe was tailored to my foot was really meaningful. It's rare that you find a shoe like IAMBIC that truly is comfortable, but also hits the markers of style versatility.
I think we're all placed on this earth as unique individuals. None of us are really off the rack in terms of sizing. So for me to have that experience of having something made specifically for me that fit perfectly was something that was a little bit mind blowing. And once I got the shoes, I tried them on, they looked great, they felt great. And honestly, they fit like a glove.