Meet Teddy, a trailblazing entertainment executive turned tech innovator who bridges the worlds of traditional media and cutting-edge technology. As the co-founder of IdeasLab and Short Max, he's pushing the boundaries of how we consume and interact with content, from pioneering vertical-format drama series to developing AI models that analyze human movement using just a smartphone.
Having shepherded some of Hollywood's most iconic films at studios like Paramount, Columbia, Fox, and Sony Pictures—generating over $2.6 billion in revenue—Teddy has since become a key player in the digital transformation of entertainment. His journey from traditional media to Web3, blockchain, and AI has seen him advising groundbreaking companies like Ooyala, the creators of Baby Shark, and major brands including Mattel and Balmain.
We sat down with Teddy to discuss his IAMBIC experience and discover how precision-fit technology turned him into such a believer in custom-fit footwear that he's now gifting the experience to his loved ones.
How did it feel wearing a true one-of-one pair of shoes crafted just for you?
I think we're all placed on this earth as unique individuals. None of us are really off the rack in terms of sizing. So for me to have that experience of having something made specifically for me that fit perfectly was something that was a little bit mind blowing. And once I got the shoes, I tried them on, they looked great, they felt great. And honestly, they fit like a glove.
How do you feel about the look and style of the shoes?
As someone who hates wearing regular shoes, I thought that these were spectacular. They're great to wear when going out to dinner with friends, to a business meeting, on vacation. But I can also just wear them to the market and doing everyday things. So they are very much versatile. They fit in any walk of life, any activity, any time of day for me.
Which aspects of IAMBIC’s technology impressed you the most?
I was very curious about how this process would work. I know that AI is the big buzzword, and I do know that the mobile phones now, the iPhone has so much versatility and technology packed in such a little package. But to go through the experience myself, to see the process unfold, was really getting a glimpse into the future. Fitting done at home in my own personal space during my own time under my control? You can't get better than that. And as complicated as I thought it would be, it turned out to be pretty simple. That, for me, is the key element to going through any kind of technology process.
Can you describe the moment you first put on your IAMBIC shoes and felt the precision fit?
I was skeptical and I just thought it was gonna be another pair of shoes. And when I tried them on, I was actually surprised because I didn't feel any rubbing. I didn't feel any tightness around my toes. I felt like I could slip my foot in and it fit like a glove. So obviously I'm elated to be able to have that kind of fit and never have to worry again about finding a shoe that's going to be comfortable.
How has experiencing precision-fit transformed your expectations for all footwear?
I don't differentiate between luxury and everyday because comfort is the ultimate luxury. Everything I wear, everything I experience has to be comfortable in terms of fit and performance. I don't have to think about it. If it fits perfectly, it just removes one problem.
Is there anything else you'd like to share about your IAMBIC experience?
I think the IAMBIC story is as good as the product and the fit and the comfort itself. And I believe in the product, I believe in the fit and I bought shoes for my wife and a very close friend and that's how much I believe in the product and I'll continue to do that.
As a runner, as an athlete, just knowing that I'm doing a good service to my body is incredible.It’s the reason that I love my IAMBIC shoes. It's that precision that makes me feel safe to walkdown the street, get on the subway, do my commute, bring my kids to school, and not feelconcerned that I'm doing it in a shoe that doesn't fit right or that doesn't feel good.
The most interesting thing about them being crafted just for me is how well they fit. And I hadnever even noticed that my shoes didn't fit right. My other shoes don't hurt me - they just slosharound. With these, the heels actually stay on the whole time and it fits snugly yet stillcomfortably. And I'd never experienced that before. They just stay comfortable all day.
The thing that I was surprised by the most with the precision fit is that any pressure points thatI had been feeling with the shoes that I previously came in wearing were completely gone. I waswearing a shoe that wasn't too tight. It wasn't too loose. The sole fit just right. Total comfort.That's the best way to put it.
So I suffer from chronic foot pain and I believe that a lot of that has to do with wearing shoesthat actually don't fit. Whenever I wear my IAMBICs, I've noticed that I have felt less pain,which is really incredible. And they're just so comfortable. I'm not worried about the back of my heel popping out or my ankles not having enough support. Also, they're just so stylish andevery timeI wear them out in the street, I always get compliments, which never happens to me.
A shoe that may feel comfortable for a half hour walk is not a shoe that always feels comfortablefor a three and a half hour walk. So what I like about IAMBIC is, even though the snug fit isthere and it feels comfortable, it also feels substantial enough that I can walk a lot withoutgetting any discomfort. That's just something that's especially important to me and I think theshoe has really delivered that.